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MillerCoors to take Alma DDBā€™s help to enter the Mexican Import market
In the latest marketing news, MillerCoors has picked Alma DDB to handle creative duties on Sol, a Mexican brew that the company is taking over from Heineken. Alma’s selection strengthens MillerCoors ties with DDB Worldwide, coming two months after DDB Chicago won Miller Lite creative....
Addressing the Concerns in Automotive Marketing
After a record-shattering 2016, automakers are dealing with the difficult task of maintaining or growing volume and margins in a market that is expected to decline by 6 percent or more from last year’s high. According to the marketing news, Inventories are on the rise,...
Offline (Physical) Commerce Still a Competition to E-Commerce
According to the latest marketing news,Ā E-Commerce is a booming industry in India, and this is evident from the success of companies such as Amazon and Flipkart. Thus, the consumer market is gradually increasing in the country. According to MoneyControl, a reputed marketing news agency, several...
