6 Tips for Profitable Partner Marketing
Partner marketing is a strategic alliance where two or more companies promote each other’s products or services to enhance their market reach, share marketing costs, and increase revenue through collaboration. This symbiotic relationship can be a powerful way to grow your business. In fact, studies...
Future Trends in Partner Marketing
Did you know 75% of world trade flows indirectly, making channels, partnerships, and alliances increasingly important? Partner marketing, also known as channel partner marketing, stands out as a strategy that uses partnerships between companies to boost growth, raise brand awareness, and reach new customer groups...
Measuring the Success of Partner Marketing Programs
Did you know Partnerships can generate more revenue than paid search, with high-maturity partnership programs generating 28% of revenue compared to the average business generating 18% from paid search? But, to ensure you’re getting the best results, companies need to keep track of the progress...
Developing a Successful Partner Marketing Strategy
Did you know that Microsoft forms 9,000 partnerships per year, contributing to $8 billion in partner revenue in the first two years of its co-sell partner program? Given this, there’s no doubt that partner marketing works. In fact, partner marketing is an important part of...
The Benefits of Partner & Affiliate Marketing Programs
Businesses use relationships with other businesses to expand their market reach, raise brand awareness, and increase sales. This is called partner marketing. An example of partner marketing is the affiliate marketing program. In fact, affiliate marketing accounts for 15% of the digital media industry’s revenue,...
The Ultimate Guide To Partner Marketing
Did you know that high-growth partnership programs generate 28% of a company’s revenue, compared to the average of 18% generated by paid search? In the digital age we live in now, companies are always looking for new ways to make more money and reach more...
