News-Martech

Former VMLY&R ANZ leaders, including regional Co-CEO Aden Hepburn, have established their own brand experience agency, Akcelo. Other two members on the leadership team of this newly formed agency are Dave...

Andrew Baxter, a former Publicis Worldwide CEO, has joined the board of the IT service management firm Trimantium GrowthOps as a Non-executive Director. Baxter stepped down from his position of CEO...

James Young has been named the Managing Director for Magnite’s Australia operations. Digital advertising company Rubicon Project and Telaria merged forces in April to form Magnite. Young held the position of...

Long gone are the days when B2B marketers tried reaching out to as many target companies as possible through their marketing campaigns. Today, they have adopted the Account-Based Marketing strategy to...

Australian online graphic design software company Canva Inc. has raised $60 million in a fresh round of funding, bringing its valuation to $6 billion. This funding round was led by Blackbird...

Intent data, in today’s tough times, is playing a key role in helping B2B marketers get an insight into the wants of their possible clients. Capitalizing this data, the marketers are...

To promote more informed discussions, Twitter now wants its users to read the content of the link mentioned in the tweet before retweeting. The microblogging platform is now testing a feature...

After a prolonged testing phase, Facebook News has been made available to all of the US. The feature provides Facebook users with a separate section dedicated to journalism. Initially, the feature...

As an effort to make people more informed about where they get their news from, Facebook will label posts that are published by state-controlled media companies. The social media company will...

In a recent blog post, Facebook announced its new feature called 'Manage Activity' that allows you to easily manage (archive and delete) old posts in one go. Through this feature, Facebook...

The COVID-19 crisis has disrupted the global market, and with its trajectory on the rise, businesses across the world are grappling with its devastating impact. In order to contain the spread...

Foxtel's new subscription video on device (SVoD) service, Binge, is now available in Australia. According to a Ray Morgan research, by the end of 2019, over 14.5 million Australians had access...

Shopify has teamed up with Facebook to launch Facebook Shops, designed to help merchants create online storefronts. These online stores will be available on Instagram and Facebook. In simpler terms, Facebook...

India has developed as one of the fastest-growing smartphone businesses in the last decade, reporting increase each quarter even as handset shipments stalled or declined elsewhere globally.  But the world’s second-largest smartphone...

Vox Media is executing several cutbacks in acknowledgement to the economic fallout from the COVID-19 pandemic. In extension to Vox itself, the digital media firm owns assets including Curbed, Eater, Recode, SB...

One of the most significant COVID-19 vaccine tests currently started will have over 500 aides actively experimenting with its solution by the middle of next month.  Researchers at the University of Oxford...

There’s a new COVID-19 test from healthcare technology inventor Abbott that seems to be the quickest yet in terms of providing results, and that can do so on the spot directly...

Instacart shoppers, accompanied by the folks over at Gig Workers Collective, had organised a nationwide strike in objection of the company’s methods among the COVID-19 pandemic. The Demands  Shoppers, who are liable for...

Walmart is closing down its private shopping service, Jet Black, on February 21, after striving to find approval or extra investment. The service had provided New York-area consumers to text message requests...

Video advertising firm Eyeview closed down in December, though its technology will remain on thanks to a purchase by Aki Technologies. How Do The Two Complement Each Other?  Aki CEO Scott Swanson stated...

Samsung, which previously led the smartphone market in India, slipped to the third spot in the quarter that concluded in December, even as the South Korean giant proceeds to make larger...

Zendesk obtained Base CRM in 2018 to give consumers a CRM element to go with its core consumer service software.  After buying the company, it replaced the name to Sell, and now...

Wonderbly is a personalized book publisher supported by Google Ventures and famously known for the breakout hit “Lost My Name.”  It is revealing Wonderbly Studios to make it simpler for other brands...

Apps from Chinese developers have been growing popularity in Indian app stores for some point.  The Signs of Decline  Last year, as several as 44 of the best 100 Android apps in India...

3D printing technology has taken over the world by a storm. This technology has proven its worth is multiple industries. For example, there are talks about installing a 3D machine in...

According to the latest IT news released by the Recording Industry Association of America (RIAA), streaming music subscriptions continue to obtain the U.S. music industry’s growth and revenues. The organization said that...

Each day, we use Alexa to switch on lights, change TV channels, and set timers when cooking.  Amazon’s digital assistant is the centre of a smart home, but the minute people step...

Audi Business Innovation is experimenting with a ride-sharing service in Southern Germany called BITS that utilizes both gasoline and electric vehicles in its fleet. Audi Takes The Fleetonomy Route  To maintain the service,...

WeWork is a startup that has been a favourite of Silicon Valley investors for years. This company's offices' and CEO have been stunningly spread across the covers of popular trade magazines and...

In the current digital era, the internet is a field of endless opportunities. Unsurprisingly, with the number of time users are spending online, the Digital Advertising sector is blooming. Owing to...

Unsplash has made up a library of 1 million stock photographs, all ready to use for free.  Presently it is equipped to start making money and provide help to its photographers to...

Salesforce surely has a bunch of tools spanning the sales, service, and marketing categories. Though until today, when it launched Lightning Order Management, it needed an integration layer that enabled companies to...

According to the latest tech news, Toys "R" Us is again back online, all thanks to a new agreement with Target. Tru Kids, the parent company that obtained the old-fashioned toy...

Fujifilm is teasing its upcoming X-Pro3, the replacement to its popular digital rangefinder mirrorless camera after its official introduction on October 23rd. While its X Summit event was going on September 20th,...

There are a lot of ways to promote your products and services online. You can employ social media marketing, search engine optimization, video marketing, and a host of other methods. Yet,...

Around three smart June Ovens turned on themselves in the middle of the night and preheated up to 400oF or higher.  The owners of the ovens are not sure why did this...

Sphero and littleBits have long been part of the same niche of entertaining STEM toys. And, soon they will be the same company.  Sphero announced on Friday morning that they had plans to...

In an attempt to compete with apps like DoorDash, GrubHub & UberEats, Domino's will now use electronic bikes for pizza delivery. In collaboration with Rad Power Bikes, the pizza company hopes...

With the increasing competition, Slack has been striving to improve its product, especially for bigger companies. This trend started with the platform releasing an update that provided customers increases security just...

What Is Marketing Automation? Marketing automation is the replacement of all repetitive manual marketing processes and tasks. This is done by using solutions that are automation, especially when it comes to email...

Trending in the marketing tech news, Verbit, the transcription giant announced raising funding of $23 million which was led by Viola Ventures. In this Series A funding round, companies like Vertex Ventures,...

Twilio has entered into an agreement to acquire SendGrid, an email API platform. The deal is an all-stock transaction of about $2 billion. This acquisition is on the lines of Twilio's...

It’s no secret that ‘word of mouth’ is the best way of advertising and marketing your product. The more people talking about your brand, the more visibility it receives. Hence, when...

Trending in the latest marketing tech news is data analysis firm being acquired by AI giant Empirical Systems. Artificial intelligence is a concept that has become popular in recent years. As a...

Marketing once upon a time was all about banner ads, in-person events, advertisements through radios, television, by word of mouth or door-to-door. Oh, how the times have changed! The marketing scenario has...

What is it? AWeber is a system, trusted and branded by many professionals and experts as one of the best platforms for email marketing. Its easy-to-use software equipped with automation tools makes...

What is it? ActiveCampaign is perfect for business owners who are looking for an all-in-one solution for email marketing, marketing automation, and sales CRM automation. With this powerful combination, you will be...

There are hundreds of blogs out there about identifying and understanding your target audience. At this point, marketers are so familiar with their buyer personas, that they are able to even...

Trending the latest marketing tech news is Santa Monica, California-based MetaX. This company has created a blockchain-based platform for applications geared toward solving some of digital advertising’s problems. In June of last year,...

Today, the way businesses interact with their customers has transformed. Thanks to the ever-evolving digital marketing trends, businesses have started showing their customer who they are, rather than just telling them....

According to a new study by Omnicom Media Group, nearly half of adults 22-45 years of age do not watch any content on traditional TV platforms. However, this does not mean...

Over the years, various trends have emerged and have had a huge impact on how marketing companies operate, collaborate, communicate and operate. As technology has become a huge part of our...

Business intelligence like many other technologies is dynamic and what is working now may need refining in the future. BI solutions are constantly evolving with cutting-edge self-service BI tools designed in...

It's the end of the year, and this is arguably the busiest time of the year. However, while wrapping up end-of-the-year campaigns, company owners forget one very important aspect; planning for...

Enterprise Resource Planning or ERP is responsible for providing key integral systems that help you manage your business and make it more efficient and accurate. A typical ERP consists of various...

According to the latest finance news, Walt Disney Company has agreed to buy television film and international businesses from Rupert Murdoch’s Twenty-First Century Fox Inc for $52.4 billion worth of assets...

According to the latest marketing news, a company surveyed over 10,000 consumers in 11 countries who currently use online or mobile banking, social media or online retail accounts. The digital security...

According to the latest marketing news, Amazon is slated to launch at pop-up stores in at least a hundred Whole Food shops across the USA. These branded stores would readily sell...

As per the latest marketing news, Blueshift, who are popular as marketing automation experts, have secured funding worth USD 8 million. This funding is reportedly secured to improve the company’s marketing...

As per the latest marketing news, the Hybris Marketing Cloud service by SAP is using artificial intelligence (AI) technologies, such as machine learning particularly. This can help retailers be more informed...

According to the latest marketing news, the InsideView Target tool along with ABM was released by InsideView in September. This tool was launched with an aim to benefit account-based marketing strategies...

Persado is a tool that has come out with emotionally-targeted marketing texts and messages for emails, snail mails, Facebook newsfeed ads, landing pages, display ads, etc. These messages are also suitable...

London-based AI company GumGum is currently in the latest news as it has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad formats, and...

In the latest marketing news, American Airlines has teamed up with MediaCom to utilise geofencing technology on a moving object for the first time. The airline wanted the campaign to drive awareness...

In the latest marketing news, last year the IMRG reported that UK consumers spent a huge £133 billion online – £18 billion more than 2015; growth that is in part fuelled...

Surprising and shocking news today - Rolling Stone has put itself up for sale! Yes, you heard it right. Jann Wenner, the co-founder of Rolling Stone is putting his majority stake...

Markus Giesler, the chair of marketing department at York University’s Schulich School of Business and director of the Big Design Lab said that marketing was often distinguished into two different types....

In a surprising marketing news, Coke reveals its new endorsement deal with FIFA’s Video Game athlete.With its newest athletic endorsement deal, Coke doesn't have to worry about its star getting into...

In the latest marketing news, MillerCoors has picked Alma DDB to handle creative duties on Sol, a Mexican brew that the company is taking over from Heineken. Alma's selection strengthens MillerCoors...

According to the latest marketing news, E-Commerce is a booming industry in India, and this is evident from the success of companies such as Amazon and Flipkart. Thus, the consumer market is...