Global leader Awin acquires Australian affiliate network of Commision Factory
After the strategic completion of a successful partnership, a world-leading affiliate network has proudly announced the 100% acquisition of Australia's leading affiliate marketing company Commision Factory. Awin and Commision Factory entered...
Partnership automation leader Impact acquires influencer marketing platform ACTIVATE
Global partnership automation pioneer Impact announced the acquisition of a leading influencer SaaS platform developer, ACTIVATE. The acquisition will include ACTIVATE's end-to-end influencer discovery platform, reporting and campaign management of collaborations...
Customer experience innovator SugarCRM acquires Node for predictive intelligence
SugarCRM, a California-based customer experience innovator announced the acquisition of Node Inc., an AI platform with excellent customer intelligence capabilities. This acquisition will fuel Sugar's time-aware CX platform with an unparalleled...
Software company Validity launches email marketing platform Everest
Global leading software company Validity, Inc. launches a comprehensive email marketing platform Everest for marketers all around the world. Everest by the US-based Validity, that also has a presence in Australia,...
Westpac partners with Verizon Media for privacy-led marketing solution
Financial services company Westpac Group announced its partnership with Verizon Media's Omnichannel DSP across to implement marketing across its complete brand portfolio, including Westpac Bank, Bank of South Australia and Bank...
Publicis Groupe appoints CEO to lead Epsilon in the ANZ region
Michael Rebelo, Publicis Groupe ANZ CEO, announced the appointment of Adrian Farouk for the role of Epsilon ANZ Chief Executive Officer. Mr Farouk will take charge of the martech Epsilon's international...
Adtech company Amobee launches its platform OOH in Australia
Leading advertising technology company Amobee launched its out-of-home (OOH) capabilities on the Amobee platform for in Australia. The adtech company has launched OOH in Australia as a result of a partnership...
Global adtech company MediaDonuts enters Australia
Belgium-headquartered leading adtech company MediaDonuts is opening an office in Melbourne, Australia. The Australian office will be led by Mr James Diamond who has spent his entire career working in client-side...
Envision Digital appointed as Oceania partner by SharpSpring marketing automation solution
US-based SharpSpring has appointed Perth-based cloud technology company Envision Digital as its 'Country Partner Oceania' for its automated marketing platform. The two firms have signed a deal which will see Envision...
Former VMLY&R ANZ execs launch a brand experience agency: Akcelo
Former VMLY&R ANZ leaders, including regional Co-CEO Aden Hepburn, have established their own brand experience agency, Akcelo. Other two members on the leadership team of this newly formed agency are Dave...
