Marketing Automation Software: ActiveCampaign

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What is it?

ActiveCampaign is perfect for business owners who are looking for an all-in-one solution for email marketing, marketing automation, and sales CRM automation. With this powerful combination, you will be able to create automated marketing and sales processes that can grow your customers, engage your existing contacts and drive more sales. Keep reading to know more about each of its platforms and their features.

Read iTMunch's latest review about ActiveCampaign, a marketing automation software.

A. Email marketing

With ActiveCampaign’s email marketing software, you can create beautiful email campaigns without spending much of your time. Whether you need to send emails in a bulk or create customised messages for each of your contacts, you have complete control over your campaign’s layout. Along with this, you can use professionally-designed templates that are mobile-optimised, have drag and drop customisation and suitable for every type of campaign.

Some of the other features of email marketing by ActiveCampaign are:

• Multi-user editing
• Free image hosting
• Geotracking
• Google Analytics integration

B. Marketing Automation

ActiveCampaign’s marketing automation allows you to engage with your audience in creative ways. Here, you can automate the life cycle, auto-import contacts, view social reactions to your campaigns, dynamically show different content in your messages and much more.

Some of the other features of marketing automation by ActiveCampaign are:

• Complete segmentation
• Up-to-date notifications
• Campaigns on autopilot

C. CRM and Sales Automation

With ActiveCampaign’s complete sales automation, you can assist your sales reps with automated actions based on your contact database, browsing history, the time within deals and stages, and more. For a better sales experience, craft your own process with automated touches offered by the software. Use this platform to manage your existing contacts and capture more leads.

Some of the other features CRM and Sales Automation by ActiveCampaign are:

• Sales and user reporting
• Fully integrated
• Customised sales flow
• Drag and drop deals

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Why you should use ActiveCampaign

There are various reasons why you should opt for ActiveCampaign such as its perfect user interfaces, easy-to-make email marketing campaigns, etc. Another reason why you should use this tool is for their affordable pricing.

Features of ActiveCampaign

  • Campaign Segmentation
  • Channel Management
  • Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Pricing plans
  • Lead Scoring
  • Multivariate Testing
  • Social Marketing
  • Website Visitor Tracking

Pricing plans

ActiveCampaign offers free one month trial. Post that you can select from their four different plans:

  1. Lite- $17 /mo
  2. Plus- $49 /mo
  3. Professional- $129 /mo
  4. Enterprise- $229 /mo