Privacy Changes and Their Impact on Meta Advertising
Prerna Mahtani,
2 months ago
6 min read
Digital advertising has changed significantly in the past few years, especially since people are becoming more concerned about privacy. As platforms like Meta (formerly Facebook) try to find a balance between user privacy and good advertising, businesses need to be aware of these changes and...
Seasonal Facebook Advertising: Holiday Campaign Strategies
Prerna Mahtani,
7 months ago
6 min read
In today’s fast-paced digital landscape, advertising on social media platforms has become vital for businesses to connect with their target audience. Among the various platforms available, Facebook is a powerful tool for seasonal advertising, especially during holidays and special events. With its vast user base...
The Evolution of Facebook Ads in 2023: What to Expect
Prerna Mahtani,
9 months ago
8 min read
Over the past ten years, advertising on Facebook has changed in amazing ways. What began as an easy way for friends to stay in touch has become a smart advertising force driven by data. Facebook has always changed with the times when it comes to...
Facebook Advertising: Amplifying Lead Generation and Customer Acquisition
Sundaresh Kaushik,
1 year ago
8 min read
In today’s ever-changing digital landscape, businesses are in constant pursuit of effective strategies to generate leads and acquire customers. Amidst the wide array of available platforms, Facebook has emerged as a dominant force for lead generation campaigns. With its extensive user base consisting of billions...