Avoiding the Spam Folder: Email Marketing Compliance and Best Practices
Prerna Mahtani,
3 weeks ago
5 min read
In digital marketing, email remains one of the most effective tools for reaching your audience. However, one of the biggest challenges marketers face is ensuring their emails reach their intended recipients. With spam filters becoming increasingly sophisticated, it’s essential to understand how to avoid the...
Understanding Email Deliverability and How to Improve It
Prerna Mahtani,
2 months ago
6 min read
Did you know the the average email deliverability rate in 2024 is 83.1%? Email marketing is still one of the best ways to get in touch with people and get them to buy. However, the success of an email campaign depends heavily on its deliverability....
The Influence of Accessibility in Email Marketing
Prerna Mahtani,
9 months ago
8 min read
Businesses can connect with their customers very well through email marketing. It’s a cheap way to connect with many possible customers and make lasting connections. But for email marketing to work, it needs to be easy for people to use. For instance, the average open...
The Role of Email Marketing in E-commerce
Prerna Mahtani,
10 months ago
7 min read
In the fast-paced and ever-evolving world of e-commerce, remaining ahead of the competition and reaching your target audience can be daunting. Amidst all the digital marketing strategies and channels available, like SEO, email marketing remains a stalwart in the e-commerce toolkit. In fact, a recent...
Best Email Marketing Platforms for Small Businesses in 2023
Prerna Mahtani,
10 months ago
7 min read
Email is still very important for small companies in the fast-paced world of digital marketing. It’s still a good and cheap way to connect with customers, sell products, and make them loyal to your brand through email marketing. In fact, email marketing is widely regarded...
Future Trends in B2B Email Deliverability: Chapter 2
Prerna Mahtani,
10 months ago
7 min read
Email is still a strong tool for B2B (business-to-business) contact and lead creation in the ever-changing world of digital marketing. But the conquest of email marketing depends on one very important thing: delivery. Email delivery is more than just another one of the many email...
Future Trends in B2B Email Deliverability: Staying Ahead of the Curve
Prerna Mahtani,
11 months ago
6 min read
Email has been a mainstay of business-to-business (B2B) contact for a long time, giving companies a reliable way to connect, engage, and turn leads into buyers. However, the environment of B2B email marketing is always changing, and email deliverability is one of the most important...
Optimizing Content for Email Deliverability: A Comprehensive Guide
Prerna Mahtani,
11 months ago
7 min read
In the fast-paced world of B2B marketing, where email is still a key way to communicate, the success of your email campaigns relies not only on having interesting content but also on making sure that your emails get to the inboxes of the people you...
Email Segmentation Strategies for Targeted Campaigns
Prerna Mahtani,
11 months ago
6 min read
Email programs are still a key part of communicating with customers in the ever-changing world of digital marketing. The one-size-fits-all method to email marketing no longer works, though, because people’s inboxes are getting fuller, and their tastes are becoming more different. With email segmentation strategies,...
Effective CTA Strategies for Email Marketing
Prerna Mahtani,
1 year ago
7 min read
Email marketing is still a powerful way for companies to reach their target audience, get leads, and make sales in the digital age. But to stand out in a crowded inbox, you need more than just interesting content. A recent study shows that a single...