Podcasts| iTMunch

Customer Acquisition for Podcasts

From the multiple channels available to mass marketers, acquiring customers through a podcast is often underestimated. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have used podcast advertising for user acquisition...
SEO vs ASO | iTMunch

The Difference Between SEO and ASO

It's 2019, and by now, every individual who wants to grow in the digital space knows what Search Engine Optimisation (SEO) is. If you are someone who is just starting out...
Marketing automation startup- Optimove | iTMunch

Optimove Transforming Marketing Tech With Data Analytics & Machine Learning

Marketing and technology are becoming increasingly connected. This is one of the main reasons why it is essential for marketers to become conscious of the software they choose. The goal of marketing...
Content marketing tips in 2019 | iTMunch

Content Marketing Trends of 2019

Introduction The very popular phrase “Content is the King”  is not a just a phrase anymore. It has become the reality of the digital marketing landscape. It has become an extremely important entity...
Read the latest blog on iTMunch titled, 'The Boom of Influencer Marketing in Today's World'

The Boom of Influencer Marketing in Today’s World

Influencer marketing is all the rage in today's digital world. It is seen as a viable method of connecting with your company's target audience. It is different from social media marketing or...
Manage data using Multiplatform Data Architecture (MDA) | iTMunch

Managing Data and Optimizing Marketing Using Multiplatform Data Architecture

What is Multiplatform Data Architecture? A "multiplatform data architecture" (MDA) is created when diverse tools, technologies, platforms, and data sets are integrated. Mulitplatfrom data architectures are not a new concept. They emerged...
Read the latest blog on iTMunch titled, 'How to Drive a Data-Driven Marketing Strategy'

How to Drive a Data-Driven Marketing Strategy

Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused...
Read the latest blog on iTMunch titled, 'MailChimp Acqui-Hires LemonStand for their Growing E-Commerce Business'

MailChimp Acqui-Hires LemonStand for their Growing E-Commerce Business

MailChimp and Shopify decided to part ways about a week ago due to differences with regards to how they shared their customer data in their respective applications. Before this took place,...
Read the latest blog titled, "Trends of Content Expertise of 2019"

Trends of Content Expertise of 2019

Introduction Tech is changing everything. These rapid advances in technology are revolutionizing just about every area of our lives and work, including the space of content. From creation to distribution to consumption,...
Read the latest research blog on iTMunch titled, 'Tips to Maximize Your Mobile Marketing ROI'

Tips to Maximize Your Mobile Marketing ROI

Out of all the internet users, 80% own a smartphone. Smartphones, tablets and other mobile devices are completely changing the way customers interact with brands. Now, everything that could have been done...

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