Reviews-Martech

From the multiple channels available to mass marketers, acquiring customers through a podcast is often underestimated. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have used podcast advertising for user acquisition...

It's 2019, and by now, every individual who wants to grow in the digital space knows what Search Engine Optimisation (SEO) is. If you are someone who is just starting out...

Marketing and technology are becoming increasingly connected. This is one of the main reasons why it is essential for marketers to become conscious of the software they choose. The goal of marketing...

Introduction The very popular phrase “Content is the King”  is not a just a phrase anymore. It has become the reality of the digital marketing landscape. It has become an extremely important entity...

Influencer marketing is all the rage in today's digital world. It is seen as a viable method of connecting with your company's target audience. It is different from social media marketing or...

What is Multiplatform Data Architecture? A "multiplatform data architecture" (MDA) is created when diverse tools, technologies, platforms, and data sets are integrated. Mulitplatfrom data architectures are not a new concept. They emerged...

Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused...

MailChimp and Shopify decided to part ways about a week ago due to differences with regards to how they shared their customer data in their respective applications. Before this took place,...

Introduction Tech is changing everything. These rapid advances in technology are revolutionizing just about every area of our lives and work, including the space of content. From creation to distribution to consumption,...

Out of all the internet users, 80% own a smartphone. Smartphones, tablets and other mobile devices are completely changing the way customers interact with brands. Now, everything that could have been done...