Programmatic Advertising Trends to Watch in 2025
Prerna Mahtani,
1 month ago
6 min read
Did you know programmatic digital display ad spending is forecast to grow by 15.9% year-over-year in 2024, while programmatic digital video ad spending is projected to grow by 20.9% – outpacing the overall 13.6% growth in digital ad spending? Programmatic advertising is changing quickly as...
The Power of Programmatic Advertising in B2B Marketing
Prerna Mahtani,
10 months ago
8 min read
Digital marketing is always changing, but automated advertising has become a game-changer, allowing businesses to reach their target crowd more precisely and efficiently than ever before. Programmatic advertising was first thought of as business-to-consumer (B2C) marketing, but it has worked just as well, if not...
Programmatic Advertising and Personalization: A Perfect Match
Prerna Mahtani,
12 months ago
7 min read
In the fast-paced and highly competitive digital world of today, it’s always hard for companies to get the attention of their target audience. When combined with advanced personalization techniques, programmatic advertising has become a strong tool that lets marketers give customers experiences that are highly...
Navigating Programmatic Advertising in Social Media
Prerna Mahtani,
12 months ago
6 min read
Learn about the world of automated social media advertising, including its advantages, disadvantages, and effects. People spend a lot of time on social media in the digital age, and businesses use the data-driven and personalized approach of programmatic advertising to reach their target audience successfully....
Programmatic Marketing and Artificial Intelligence: A Synergistic Approach
Prerna Mahtani,
1 year ago
7 min read
In the world of digital advertising, which is changing quickly, programmatic marketing and artificial intelligence (AI) have become game-changers that have changed how campaigns are run and improved. At its core, programmatic marketing is an automated process that uses algorithms driven by data to buy...
The Evolution of Programmatic Advertising: Past, Present, and Future
Prerna Mahtani,
1 year ago
6 min read
In the past few years, automated advertising has changed how brands and marketers reach the people they want to reach. This automated way of buying and selling ad space has changed how advertising works by making it more efficient, allowing for better tracking and real-time...
Optimizing Your Programmatic Advertising Campaigns: Best Practices
Prerna Mahtani,
1 year ago
6 min read
The way companies reach their target group and spend their advertising funds has changed a lot because of programmatic advertising campaigns. Programmatic advertising lets marketers maximize their efforts by using technology and real-time data to get the best return on investment (ROI). In fact, as...
Programmatic Display Advertising: Revolutionizing Business Ads
Prerna Mahtani,
1 year ago
7 min read
In the highly competitive digital world of today, it can be hard for small businesses to reach and engage their target audience. Programmatic advertising helps with this. Programmatic display advertising, which is based on data and automation, has a number of benefits that can have...
Programmatic Advertising in 2022: Is It Effective for B2B Companies?
Karan Virdi,
2 years ago
8 min read
The advertising sector has evolved over the years, especially for B2B marketers. In the current day and age, marketers need to look beyond traditional ways to reach, interact, and capture new audiences. This is one of the key reasons programmatic advertising has gained so much...
8 Amazing Benefits of Programmatic Advertising Services
Karan Virdi,
2 years ago
8 min read
Today’s digital landscape is nothing like what we have seen before. Have you observed how consumers find a brand these days? How do they research their options? The current digital ecosystem plays a major role in influencing their decisions. Consumer behavior is changing rapidly and...