iTMunch is your primary source portal for exploring the world of marketing that includes the latest market trends, technology in marketing, etc. Keep reading iTMunch for the latest advancements about the current market!
The Boom of Influencer Marketing in Today’s World
Influencer marketing is all the rage in today’s digital world. It is seen as a viable method of connecting with your company’s target audience.Ā It is different from social media marketing or content marketing, but that does not mean it is going to replace them, because...
The Impact of Thought Leadership on Marketing Strategies
Becoming a thought leader as a company will not only put you as a pioneer in your industry but also bring a large number of benefits for your brand. But to be able to do this, one needs to understand what thought leadership is in...
Marketing Automation Optimization and Strategies
What Is Marketing Automation? Marketing automation is the replacement of all repetitive manual marketing processes and tasks. This is done by using solutions that are automation, especially when it comes to email marketing. It nurtures sales prospects by creating personalized content. This content designed to...
Managing Data and Optimizing Marketing Using Multiplatform Data Architecture
What is Multiplatform Data Architecture? A “multiplatform data architecture” (MDA) is created when diverse tools, technologies, platforms, and data sets are integrated. Mulitplatfrom data architectures are not a new concept. They emerged with the earliest client or server implementations. The new aspecct is that they...
How to Drive a Data-Driven Marketing Strategy
Introduction Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused on action and data. A data-driven marketing strategy can make all the strength...
Mailchimp Acquires LemonStand to Bolster E-commerce Platform
Introduction MailChimp and Shopify decided to part ways about a week ago due to differences with regards to how they shared their customer data in their respective applications. Before this took place, MailChimp quietly acqui-hired Shopify’s fellow competitor LemonStand for their services. Read on to...
Content Expertise Trends of 2019: Shaping the Future of Digital Marketing
Introduction Tech is changing everything. These rapid advances in technology are revolutionizing just about every area of our lives and work, including the space of content. From creation to distribution to consumption, tech is forcing brands to rethink how to use contentĀ in the best way...
Tips to Maximize Your Mobile Marketing ROI
Out of all the internet users, 80% own a smartphone. Smartphones, tablets and other mobile devices are completely changing the way customers interact with brands. Now, everything that could have been done on a desktop or a laptop can be done on a mobile device....
Digital Transformation Strategies: Key To Changing Business Dynamics
Introduction In this economic reality where entire industries are disrupted, data and information have become core business assets. Along with that, actionable intelligence is the new currency as well as plenty of sources of revenue and critical enablers in this information age. Organizations are getting ready...
Influencer Marketing on Instagram: Navigating Top Influencer Programs
Introduction Recently, according to new research from Rakuten Marketing, Instagram has managed to top as the number one platform for influencer content marketing, beating both Facebook and YouTube. Instagram has accounts that pay attention to their consumer interest a lot more and have an ‘honest...
