With so many different ways to reach customers, many marketers often wonder, is email-marketing still worth it? The answer is yes. According to a report by Entrepreneur, an individual receives around one hundred and twenty-one emails on an average each day. With a number that high, it is hard to imagine a marketing campaign that does not focus on sending emails to attract and retain customers.
Another study by Direct marketing Association states that email marketing delivers 4300 percent on investment. This makes it clear that this form of marketing is an appropriate place to spend budget.
Top 7 Reasons You Should Invest In Email Marketing
- Reduced time and efforts
- Easy to create
- Get User and customer database information
- Communicate frequently with customers
- Reduce overhead costs
- Track sales and user engagement
- High return on investment
However, as consumer preferences are changing, so is the way of sending out emails. Simply sending impersonal messages with little or no context will only land the emails in the spam box. Hence, it has become important for marketers to use the right marketing tools for sending emails, which can be personalised, reach the target audience and convert them into customers.
How to select a suitable tool for email marketing?
As email marketing is one of the most effective ways to share your message, attract customers, promote your product and services and connect with your target audience, you should make sure you are using a suitable tool. Read the following points that can help you simplify your selection process.
Integration with your contact database
Handling and updating mailing lists manually can take up a considerable of your time. Hence, you need to select email marketing service providers that can seamlessly do your job. This will offer you a hassle-free solution to manage valuable content and customer database.
Options for reading and viewing
As people generally use their mobile to do most of the things, it is very likely that they’ll use the same device for reading emails too. If someone happens to check your email on their phone and it does not open in the right form, they’ll bounce immediately. Hence, consider selecting an email marketing tool that comes with functionality and mobile-optimised templates.
A marketing campaign without being able to track results would not be of any use. Hence, you need a platform that offers marketing statistics such as the number of emails opened, sent, link tracking and others.
Along with sending out emails, you also need to make sure that all of them are responded on a regular basis. If you aren’t sending emails to a large number of people, handling responses would not be a problem. However, for handling mass amounts of emails, choose a tool that allows you to send auto-generated messages.
These are some of the parameters you should look for while finalising an ideal tool for your email marketing campaign. Now, let’s look at some of the best email marketing tools available on the market for your business. Keep reading to know more.
Top 6 Email Marketing Tools
MailChimp is the perfect marketing tool for new marketers, as it offers features such as ‘forever free’ listings for fewer than five hundred subscribers. Businesses can manage weekly or monthly newsletters, alongside regular campaigns, with a strong social media focus, etc. It offers three business plans such as New Business, Growing Business and Pro Marketer at different prices. Click here to know more.
One of the reasons you should opt for this tool is because it is available at an affordable price, easy-to-use, and you can import lists within seconds. The platform offers more than 500 designed email templates (mobile-optimised), which can help you easily make professional looking newsletters and auto-responders. Know more about this platform here.
On this platform, you can create drip emails that are driven by subscriber interaction, behaviour, interests and others. ActiveCampaign can help you automate the entire cycle of a subscriber or a customer. Read more about ActiveCampaign here.
As the name suggests, Drip is designed for stream-lining the drip email process. The app offers various features such as email gathering technology, pre-made templates, and you can even drag and drop elements for simple creation. This app offers four plans: Starter, Basic, Pro, and Enterprise Varies. Learn more about the app and pricing plan here.
If you do not want generalised emails, Emma is the ideal email marketing tool for you. With this platform, you can easily create beautifully designed emails that can drive results for your business. Click here to request a live demo of an Emma account.
If a smooth user experience for first-time users is your priority, then Constant Contact could be the ideal tool for your email marketing campaign. Similar to other tools, it comes with built-in templates for email blasts, easy contact imports, etc. To know more about this platform, click here.
There are various email marketing tools out there that offer similar features. So make sure you opt for a demo session before finalising the one for your business. This is because; the success of your marketing campaign ultimately depends on the tool which you will use for email marketing.
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