How to Reduce Cost Per Lead Without Compromising QualityĀ
Gaurav Uttamchandani,
5 months ago
6 min read
Introduction In today’s landscape, where marketing budgets are under pressure, many senior leaders aim to minimize Cost Per Lead (CPL) without sacrificing the caliber of prospects. Yet, the two aren’t mutually exclusive—when strategy aligns with best practices, you can reduce spend and improve lead quality....
The Future of Demand Generation: Trends Shaping 2025 and Beyond
Gaurav Uttamchandani,
6 months ago
4 min read
Introduction In today’s hyper-competitive B2B landscape, traditional lead generation tactics are no longer enough. Demand generation (demand gen) has evolved from spray-and-pray email campaigns to precision-based, data-driven systems. As we move deeper into 2025, it’s clear: the future of demand generation lies at the intersection...
AI-Driven Demand Generation: How to Supercharge Your B2B Pipeline in 2025
Kapil Kondam,
9 months ago
4 min read
Introduction In the competitive world of B2B marketing, demand generation is no longer just about casting a wide net—it’s about precision, personalization, and leveraging cutting-edge technology. As we enter 2025, AI-driven automation and hyper-personalization are redefining how businesses attract, nurture, and convert high-value leads. This...


