Integrating Enterprise SEO with Other Digital Marketing Channels
Businesses often need help combining different marketing platforms into a single, effective digital marketing plan. SEO (Search Engine Optimization) is one of the most important parts of this combination, especially considering that only 0.63% of Google searchers click on second-page results. When business SEO is...
Dispelling AI Myths: Distinguishing Science Fiction from Science Facts
People have been interested in artificial intelligence (AI) for a long time, and science fiction often shows AI as either our savior or our end. Many popular culture stories are based on AI myths, like smart robots taking over the world or machines that can...
MarTech vs. AdTech: Understanding the Key Differences
Marketing and promoting are important parts of any successful business plan in today’s digital world. As technology keeps getting better, two important areas have sprung up to help companies better reach their customers: MarTech (Marketing Technology) and AdTech (Advertising Technology). Even though they might look...
