Australian B2B marketplace TradeSquare goes live using Mirakl’s cloud platform

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E-commerce platform launch | iTMunch

Aussie B2B wholesale marketplace TradeSquare has launched through Mirakl, a cloud-based e-commerce platform. Online wholesale marketplace TradeSquare provides small and medium businesses with access to more than 100,000 products and services for over 350 wholesale vendors. The products are and services are made available to SMEs at the lowest minimum order quantities and a 60-day interest-free credit period.

About TradeSquare – an Aussie B2B marketplace

Australia-based B2B marketplace TradeSquare was co-founded by Nati Harpaz and Einat Sukenik in April 2020. It is an online wholesale trading platform that provides SMEs direct access to products at wholesale prices. The co-founders and partners are seasoned and experienced Aussie entrepreneurs who thoroughly understand challenges faced by businesses, especially the challenges faced in times of the pandemic. TradeSquare empowers small businesses by allowing them to transact directly via a digital platform that offers them with the right tools and capabilities they require to grow.

Sukenik says their mission is to provide Aussie small businesses the power to get what they need when they need through a simple and single digital platform so they can spend less time getting supplies and much more time serving their customers.

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TradeSquare on choosing Mirakl

Cloud hosting of Mirakl along with the support of TradeSquare marketplace signifies part of the Paris-headquartered Software-as-a-Service vendor’s plan to grow its presence in Australia. Sukenik says TradeSquare considered other alternatives, but it was clear that Mirakl was the best choice to deliver on the company’s mission with unmatched expertise and a scalable solution that’ll empower them to grow and their small business customers to flourish.

TradeSquare co-founder Harpaz says they’re building the No. 1 B2B marketplace in Australia and Mirakl is the only partner that’s offering them everything they need to make that happen. Harpaz added that there is no better competitor with better functionality and scalability than that of Mirakl’s technology. The experience and knowledge that Mirakl is equipped with from supporting the top B2B organizations of the world, they are simply the best and only choice for TradeSquare, according to Harpaz.

When the B2B marketplace was just five-months old, the startup successfully raised $2.5 million. The capital raised came through a convertible note funding round as well as a consortium of angel investors. The backers were not named by TradeSquare but the company said all the investors work in the e-commerce sector.

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Image Courtesy: kreatikar from Pixabay

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Riddhi Jain is a technology content writer. She is based in India and has been working as a content writer since 2018. Riddhi has been writing content in the tech domain since May 2020 and can’t get enough of it. Riddhi has pursued most of her education from her hometown, Indore. She has graduated as a Bachelor of Business Administration and discovered her love for writing blogs while pursuing an internship during college. Once she discovered her love for writing, she went on to improve this skill set (and hasn’t stopped since). Riddhi’s writing relationship with iTMunch began in May 2020. This is where she developed a knack for writing content for the technology domain. She's an expert in tech content writing who has written over 700 blogs for iTMunch in just a year. Riddhi loves diving deep into tech sub-domains like financial technology, marketing technology, HR technology, Artificial Intelligence and gaming technology. She loves staying updated with the latest and upcoming trends in digital marketing, digital payments, fintech, gaming, web design and app development. She cherishes writing about futuristic technologies like blockchain and cryptocurrency, NFTs, Internet of Things, Facial Recognition, Machine Learning, Edge Computing, etc. Riddhi also likes to keep an eye on what’s going on with the tech titans like Google, Facebook and Apple. One of her major interests is in staying updated with the latest IT startups and the groundbreaking technologies they’re coming up with. When Riddhi is not writing content, she is binging on documentaries on Netflix (check out ‘The Great Hack’, ‘Seaspiracy’, and ‘What the Health’). She also likes reading books once in a while (Yuval Noah Harari and Michelle Magorian are some of her favorite authors). Riddhi also likes listening to podcasts like The Tim Ferriss Show (do listen to the ones with guest Naval Ravikant) and The Joe Rogan Experience.