Recently, Adobe presented its quarterly earnings report, and the results were pretty good. 

The Successful Year of 2019

The company made a tad under $3 billion for the quarter, at $2.99 billion, and stated that revenue surpassed $11 billion for FY 2019, its highest-ever record.

Adobe CEO Shantanu Narayen reported to the analysts and reporters in his company’s post-earnings call.

He said that financial 2019 was a remarkable year for Adobe as they exceeded $11 billion in income, a notable milestone for the company.

Their record revenue and EPS achievement in 2019 makes them one of the biggest, most diversified, and successful software companies in the world. 

The entire Adobe revenue was $11.17 billion in FY 2019, which signifies 24% annual growth.

Adobe made a few crucial M&A moves this year that seems to be paying off, including seizing Magento in May for $1.7 billion and Marketo in September for $4.75 billion. 

Both companies suit inside its “Digital Experience” income bucket. 

In its most current quarter, Adobe’s Digital Experience division generated $859 million in revenue, equaled with $821 million in the sequentially preceding quarter.

All of that summed up to growth over the Digital Experience category.

But Adobe didn’t just buy its way to current market share. 

What Adobe Did Differently

The company also proceeded to create a suite of products in-house to help develop new revenue from the company side of its business.

Narayan said that they are quickly developing thier CXM product strategy to give generational technology programs.

They are also launching innovative new services and introducing enhancements to their market-leading applications. 

Adobe Experience Platform is the market’s prime purpose-built CXM platform. 

With real-time consumer profiles, constant intelligence, and an open and extensible structure, Adobe Experience Platform makes delivering personalized consumer experiences at scale a reality.

Of course, the company is only part of it. 

Adobe Workplace Location | iTMunch

Adobe’s creative tools continue to be its bread and butter, with the innovative tools estimating for $1.74 billion in revenue and Document Cloud, adding an extra $339 million this quarter.

It is no small achievement for any software company to exceed $11 billion in tracking revenue. 

Suppose that Adobe, which was established in 1982, goes back to the pioneer days of desktop PC software in the 1980s. 

Yet it has succeeded in transforming into a large cloud services company over the last five years below Narayan’s leadership.

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