Twitch appoints ex Zynga exec Doug Scott as the chief marketing officer
Prerna Mahtani,
4 years ago
2 min read
Amazon-owned game streaming service Twitch has announced that it has snagged Zynga’s chief marketing officer, Doug Scott, to join as its CMO.
The Story of Doug Scott
At Zynga, Scott managed global marketing for merely over three years.
Earlier to that, he was CMO at the music startup BandPage and the VP, Marketing and Revenue at the mobile game administrator, DeNA.
He has additionally worked on the board for Matrixx Initiatives and also as an advisor to YouTube Music.
Scott’s experience over gaming, entertainment and streaming make him a great fit to combine with Twitch at a point when it is trying to expand beyond its roots.
The Story of Twitch
In the previous years, Twitch’s creators have developed into areas like personal vlogs, creative arts, entertainment and much more.
One Twitch streamer’s struggles in interactive media also won the site its primary Emmy this year.
And presently, Twitch is working out “Watch Parties,” where streamers can choose Amazon Prime Video movies and shows to their fans as a shared experience.
Meantime, Twitch itself has made the development beyond video games in its way.
It has made contracts with sports leagues, including the NBA and NFL, to stream a few games.
Plus more recently published deals with wrestling and women’s hockey, The NYT stated.
Twitch also produces its content.
In April, for example, it started its first game, Twitch Sings, a karaoke-style adventure created for live streaming.
Last month, the company experienced a considerable makeover, from a marketing and branding aspect, with the initiation of a new Twitch logo and other branding developments.
While purple remains the Twitch logo’s iconic colour, it is now backed by a range of parallel colours that streamers can choose for themselves.
With all these changes underway, it was high time for Twitch to elect its vacated CMO position, which was earlier held by Kate Jhaveri, who left for the NBA this summer.
Other Developments At Twitch
Other new hires at Twitch have included Sarah Iooss, earlier of Mic, as head of North America Sales.
Plus ex-Googler Dan Clancy as executive VP of Creator and Community Experience.
Sara Clemens, COO, Twitch. said that they are excited to welcome Doug Scott to Twitch as the chief marketing officer.
She further said Doug has extensive experience increasing brands into new markets over games and entertainment industries.
Thus, making him the perfect fit to manage Twitch’s marketing strategy.
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