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How AI and Robotics Will Change Marketing
Markus Giesler, the chair of marketing department at York University’s Schulich School of Business and director of the Big Design Lab said that marketing was often distinguished into two different types. Some firms take a market-driven approach, while some firms are market-driving. Market-driven advertising seeks...
Coca-Cola’s Endorsement Deal with Virtual Athlete from FIFA Video Game
Introduction In a surprising marketing news, Coke reveals its new endorsement deal with FIFA’s Video Game athlete.With its newest athletic endorsement deal, Coke doesn’t have to worry about its star getting into legal trouble, posting embarrassing tweets or demanding more money. That’s because the person...
MillerCoors to take Alma DDB’s help to enter the Mexican Import market
In the latest marketing news, MillerCoors has picked Alma DDB to handle creative duties on Sol, a Mexican brew that the company is taking over from Heineken. Alma’s selection strengthens MillerCoors ties with DDB Worldwide, coming two months after DDB Chicago won Miller Lite creative....
Trump says Facebook’s Russian Ads Scandal is ‘Hoax’
In the latest marketing news, Federal officials across the U.S. government are investigating whether Russia sought to influence the 2016 presidential election by purchasing ads on social networks like Facebook. Facebook’s leader, Mark Zuckerberg, appears to rather humbled in the wake of the revelation that...
Fox Sport’s Social VR effort fueled by Wendy’s
Wendy’s to support Fox Sport’s social VR effort according to the latest marketing news.While virtual reality isn’t sufficiently advanced to allow college football fans to play a down for the Fighting Irish like some sort of cybernetic Rudy Ruettiger, Fox Sports’ social VR offering may...
Accenture takes the top spot in Global M&A Report
In the latest marketing news, Accenture has taken the top spot according to R3’s global M & A League Report. This is the first time for the consultancy, since the monthly reviews started being released almost four years ago.According to the report, Accenture had made...
Eldercare research reveals only 24% of ‘working careers’ receive full support from their employers
Shocking HR news reveals working carers barely receive full support from their emploeyers. New study shows the impact of elderly relatives on working professionals Eldercare – a provider of elderly care support, today releases new research revealing the mental, physical and professional strain that juggling...
According to EU Officials, Traditional Rivals Pay More than Twice the Taxes Paid by Tech Firms
According to the latest financial news today, technology companies are paying less than half the tax paid by mortar-and-bricks businesses states a report published by the European Commission. According to this report by EU, 23.2% taxes are levied on traditional companies as opposed to 10.1%...
Indian startup makes drinking water from air
Introduction As you know, water shortage is everywhere. Lack of clean and accessible water is universally acknowledged crisis. In such hour, trending in the latest startup news is Kerala-based startup, Uravu Labs who come to rescue. They’ve developed a device that can source drinking water...
