Google’s ‘Adopt a Startup’ Programme Winner: Terra Liquid Minerals


Terra Liquid Minerals have been named the winner of Google’s Adopt a Startup Spring Programme. Joining alumni such as Veri, FoodCloud, NewsWhip, CoderDojo and Jobbio, Terra Liquid Minerals were crowned winners following a dragon’s den style finale held in The Foundry at Google’s EMEA Headquarters in Dublin last night.

Google’s Adopt a Startup programme was set up to provide the Irish startup community with the insights and knowledge needed to help them grow their companies on a global scale. This year, over 100 startups applied for one of 30 spaces available on this year’s spring programme.

Terra Liquid Minerals is an automated dispensing system for animal liquid supplements and medication. They work with farmers to improve herd health using tech and automation to accurately feed minerals into the water.

Winner of the Adopt A Startup 2018 spring programme, Padraig Hennessy, CEO, Terra Liquid Minerals said “We’re delighted to be named the winner of Google’s Adopt A Startup programme and feel it validates the hard work we’ve put into the programme over the past twelve weeks. We set a number of OKR’s (Objectives and Key Results) at the outset of the programme and we achieved them with significant results with the help of our team of Googlers.

Google’s 'Adopt a Startup' Programme Winner

He added, “Our business provides smart technology to farmers across the country to ensure their herds are receiving the correct minerals on a daily basis. At the moment, the majority of our sales leads are in Ireland which is why one of our objectives for the Adopt A Startup programme was to increase the number of targeted hits to our website from International users to help us scale globally. We found out that of the international hits we already had, there was a high bounce rate because of our .ie domain, to combat this we started to localise our website domain to different jurisdictions such as which helped us increase the number of international visitors we had.”

Speaking at the final, Paddy Flynn, Head of Google’s Ireland startup programme said: “Terra Liquid Mineral is a great example of an innovative Irish company bringing new technologies to traditional sectors, in this case, agriculture.  Terra Liquid Mineral has developed an Irish solution to a global problem and has the potential to be a game-changer in the sector.

“Terra Liquid Mineral was chosen by the judges because of the significant progress they made over the 12-week mentoring programme. Their targets were ambitious and focused on helping them scale their company and develop new sales pipelines internationally”.

To date, over 140 companies have taken part in Google’s Adopt A startup programme which forms part of Google’s commitment to the startup community in Ireland. These companies have gone on to expand, grow their employee numbers and raise significant capital funding.

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Terra Liquid Minerals will receive €10,000 in AdWords credit and will become eligible for the Google Cloud Platform for startups which come with $100,000 Google Cloud Credit. The seven runner-ups will also be eligible for the programme, along with $20,000 Google Cloud Credits.