iTMunch is your primary source portal for exploring the world of marketing that includes the latest market trends, technology in marketing, etc. Keep reading iTMunch for the latest advancements about the current market!
Marketo: A Marketing Automation Software Every Company Needs
Owing to the increasing competition, it is essential for businesses to choose aĀ marketing technique that is not only cost effective but also less time-consuming. While email marketing is one of the best tools for marketing, marketing automation software like Marketo are crucial for staying...
Walt Disney is buying 21st Century Fox Assets Worth $52.4 billion!
According to the latest finance news, Walt Disney Company has agreed to buy television film and international businesses from Rupert Murdochā€™s Twenty-First Century Fox Inc for $52.4 billion worth of assets on 14th December, 2017, Thursday. The assets include the historic 20th Century Fox movie...
Consumers React: Business Impacts Following a Data Breach
According to the latest marketing news, a company surveyed over 10,000 consumers in 11 countries who currently use online or mobile banking, social media or online retail accounts. The digital security firm named Gemalto found out in their research that majority of consumers would stop...
Latest Marketing News: Pop-Up Stores Launched Across Whole Food Shops by Amazon
According to the latest marketing news, Amazon is slated to launch at pop-up stores in at least a hundred Whole Food shops across the USA. These branded stores would readily sell popular Amazon devices such as Kindle and Alexa, thus expanding the reach of their...
Blueshift gets USD 8 Million as Funding to Develop Automation Services
As per the latest marketing news, Blueshift, who are popular as marketing automation experts, have secured funding worth USD 8 million. This funding is reportedly secured to improve the companyā€™s marketing automation services. Apart from this aim, the funding would also be used to build...
SAPā€™s Hybris Marketing Cloud gets Facial Recognition to Retailing
As per the latest marketing news, the Hybris Marketing Cloud service by SAP is using artificial intelligence (AI) technologies, such as machine learning particularly. This can help retailers be more informed and properly make their marketing decisions regarding their targets. This artificial intelligence is being...
InsideView Target with ABM for Better Account Based Marketing
According to the latest marketing news, the InsideView Target tool along with ABM was released by InsideView in September. This tool was launched with an aim to benefit account-based marketing strategies and techniques. This tool is a properly redesigned version of InsideView Target, along with...
Emotionally Targeted Marketing Messages: The Persado Approach
Persado is a tool that has come out with emotionally-targeted marketing texts and messages for emails, snail mails, Facebook newsfeed ads, landing pages, display ads, etc. These messages are also suitable for receipts for checkout counters in stores.Persado was founded in 2012, and it quite...
Majority of mobile ads are ignored ā€“ eye tracking research
London-based AI company GumGum is currently in the latest news as it has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad formats, and they are not going to be to marketers liking. The company used eye-tracking technology...
American Airlines’ Innovative Geofence for Moving Objects
In the latest marketing news, American Airlines has teamed up with MediaCom to utilise geofencing technology on a moving object for the first time. The airline wanted the campaign to drive awareness of its product and network offering from London. Working with taxi-advertising specialists Ubiquitous,...
