Marketing Automation Tool: Pardot

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Pardot B2B Marketing Automation and lead management software tool is useful for accelerating pipeline, driving revenue and aligning marketing and sales. The tool integrates with salesforce.com, Microsoft Dynamics CRM. NetSuite, SugarCRM etc. Currently Pardot has more than 1500 clients globally from different industries such as technology, business services, medical/research and others.

According to the latest tech news, Pardot is one of the best marketing automation tool

Why You Should Use This Marketing Automation Tool

Pardot is an online program that is useful for tracking your online marketing campaigns. The tool automates the entire process of qualifying leads by assigning your prospects to the best sales representatives. It also populates the information in a compatible and efficient CRM system.

Pardot helps you create an attractive landing page for your potential customers from scratch using templates or utilizing pre-designed HTML.

Along with this Pardot also makes use of robust email marketing module for sending out personalized and targeted emails to prospects. Pardot also makes use of a combined lead grading and scoring model to enhance lead quality.

SEE ALSO: CRM Software: HubSpot CRM

Features:

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Pricing Plans:

Pardot offers three main pricing plans that are billed annually. The standard package is for $1000/ month/ up to 10000 contacts, Pro rates are for $2000 / month / up to 10000 contacts and the Ultimate package for $3000/ month up to 10000 contacts with added benefits.

Keep reading iTMunch for more such marketing software reviews and ratings!