Online platforms have revolutionized the marketing industry and have become the game changers of today. Adopting new and evolved marketing strategies have become the call of the hour, especially now when the face of the competition is changing tremendously.

It is now important for companies to update their strategy with the latest gadgets and software tools that focus on different aspects of marketing. According to the latest marketing news, we have prepared a list of useful tips that can help you stay on top of your marketing game.

Video marketing strategy | iTMunch

Upgrade your marketing strategy

According to the latest requirement, it is crucial for businesses to build a website that provides information via computers as well as smartphones. Before you begin adopting an advertising strategy it is important to consider the available platforms. One way to successfully increase your marketing is by hiring experts for search engine optimization (Park, 2017). Along with this, it is also important to make use of visual aids such as infographics, images with attractive colours or videos. Alluring images and videos help increase the number of customers attracted to your business campaign.

Get more involved

You could use the latest marketing tools and platforms yet not receive the expected traffic to your website. One of the main reasons behind this could be a lack of interaction with your audience. It is important for businesses to engage their audience by being involved with their customers. Establish a connection with your audience by paying attention to your language and the message you wish to send to them.

SEE ALSO: 5 Best Tech Companies You Should Be Working for in 2018

Social media ain’t dead

Social media has become one of the strongest marketing tools and in order to create a successful marketing strategy, it is important to engage your targeted audience on every social media platform. Make use of some of the most popular social media platforms such as Facebook, Twitter, Instagram, Snapchat, Youtube and Pinterest for posting about your business offers. It is however very important to keep your posts interactive rather than only company-centric. Help your audience connect with your product by sending out a strong message on your social media platforms.

Include marketing technology tools in your strategy

Various software tools are available in the market that can help you automate your marketing process. While they may seem intimidating, they could actually turn out to become a very useful asset to your marketing strategy. Make use of software products for marketing automation, customer relationship management (CRM), SEO, analytics and tracking and email marketing (Park, 2017) that can help elevate your marketing strategies.

Increase brand awareness

Technology has provided various means to increase brand awareness. In order to up your marketing game increases your brand awareness by methods such as search engine marketing (SEM), pay per click marketing (PPC), content marketing and conversion rate optimization (Bailey, 2017).

Create a good impression and attract potential customers by integrating cutting-edge marketing technologies and increasing the brand value of your company with the above-mentioned tips.


  1. Park, C (2017) “Marketing Technology: How to Modernize Your Advertising” HRTechWeekly [online] available from: [accessed January 2018]
  2. Bailey D (2017) “7 Online Marketing Strategy Channels To Skyrocket Your Brand Awareness” Blumint [online] available from: [accessed January 2018]