SAP’s Hybris Marketing Cloud gets Facial Recognition to Retailing
As per the latest marketing news, the Hybris Marketing Cloud service by SAP is using artificial intelligence (AI) technologies, such as machine learning particularly. This can help retailers be more informed and properly make their marketing decisions regarding their targets. This artificial intelligence is being...
InsideView Target with ABM for Better Account Based Marketing
According to the latest marketing news, the InsideView Target tool along with ABM was released by InsideView in September. This tool was launched with an aim to benefit account-based marketing strategies and techniques. This tool is a properly redesigned version of InsideView Target, along with...
Emotionally Targeted Marketing Messages: The Persado Approach
Persado is a tool that has come out with emotionally-targeted marketing texts and messages for emails, snail mails, Facebook newsfeed ads, landing pages, display ads, etc. These messages are also suitable for receipts for checkout counters in stores.Persado was founded in 2012, and it quite...
Majority of mobile ads are ignored – eye tracking research
London-based AI company GumGum is currently in the latest news as it has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad formats, and they are not going to be to marketers liking. The company used eye-tracking technology...
American Airlines’ Innovative Geofence for Moving Objects
In the latest marketing news, American Airlines has teamed up with MediaCom to utilise geofencing technology on a moving object for the first time. The airline wanted the campaign to drive awareness of its product and network offering from London. Working with taxi-advertising specialists Ubiquitous,...
E-tailing’s Challenge: Missing the Human Touch
In the latest marketing news, last year the IMRG reported that UK consumers spent a huge £133 billion online – £18 billion more than 2015; growth that is in part fuelled by the 47% year-on-year increase in sales made on smartphones. With figures set to...
The Journey Ends For Rolling Stone, As Another One Starts
Surprising and shocking news today – Rolling Stone has put itself up for sale! Yes, you heard it right. Jann Wenner, the co-founder of Rolling Stone is putting his majority stake in the company for sale. By this action, the magazine business, which has been...
How AI and Robotics Will Change Marketing
Markus Giesler, the chair of marketing department at York University’s Schulich School of Business and director of the Big Design Lab said that marketing was often distinguished into two different types. Some firms take a market-driven approach, while some firms are market-driving. Market-driven advertising seeks...
Coca-Cola’s Endorsement Deal with Virtual Athlete from FIFA Video Game
Introduction In a surprising marketing news, Coke reveals its new endorsement deal with FIFA’s Video Game athlete.With its newest athletic endorsement deal, Coke doesn’t have to worry about its star getting into legal trouble, posting embarrassing tweets or demanding more money. That’s because the person...
MillerCoors to take Alma DDB’s help to enter the Mexican Import market
In the latest marketing news, MillerCoors has picked Alma DDB to handle creative duties on Sol, a Mexican brew that the company is taking over from Heineken. Alma’s selection strengthens MillerCoors ties with DDB Worldwide, coming two months after DDB Chicago won Miller Lite creative....
