Marketing Automation Optimization and Strategies
What Is Marketing Automation? Marketing automation is the replacement of all repetitive manual marketing processes and tasks. This is done by using solutions that are automation, especially when it comes to email marketing. It nurtures sales prospects by creating personalized content. This content designed to...
Digital Transformation Strategies: Key To Changing Business Dynamics
Introduction In this economic reality where entire industries are disrupted, data and information have become core business assets. Along with that, actionable intelligence is the new currency as well as plenty of sources of revenue and critical enablers in this information age. Organizations are getting ready...
Verbit Secures $23M for Expanding Transcription & Captioning Solutions
Trending in the marketing tech news, Verbit, the transcription giant announced raising funding of $23 million which was led by Viola Ventures. In this Series A funding round, companies like Vertex Ventures, HV Ventures, Oryzn Capital, Vintage Venture Partners and Clal-Tech also contributed to the raise....
Twilio Strikes $2 Billion Acquisition Deal with SendGrid
Twilio has entered into an agreement to acquire SendGrid, an email API platform. The deal is an all-stock transaction of about $2 billion. This acquisition is on the lines of Twilio’s plan to build the platform as a service system. This system would virtualize the...
Affiliate Marketing 101: Everything You Need to Know
It’s no secret that ‘word of mouth’ is the best way of advertising and marketing your product. The more people talking about your brand, the more visibility it receives. Hence, when it comes to marketing your business, it is nice to have friends who are...
Analytics and Data Organization, Tableau, Gets Acquired by Empirical Systems
Trending in the latest marketing tech news is data analysis firm being acquired by AI giant Empirical Systems. Artificial intelligence is a concept that has become popular in recent years. As a result, when Tableau came into the market in 2003, the audience did not...
How to Ace the Modern MarTech Scenario
Marketing once upon a time was all about banner ads, in-person events, advertisements through radios, television, by word of mouth or door-to-door. Oh, how the times have changed! The marketing scenario has completely transformed and there are many software and automation tools being developed regularly....
Marketing Automation Software: AWeber
What is it? AWeber is a system, trusted and branded by many professionals and experts as one of the best platforms for email marketing. Its easy-to-use software equipped with automation tools makes it an ideal choice for various entrepreneurs and small businesses. Various features such...
Marketing Automation Software: ActiveCampaign
What is it? ActiveCampaign is perfect for business owners who are looking for an all-in-one solution for email marketing, marketing automation, and sales CRM automation. With this powerful combination, you will be able to create automated marketing and sales processes that can grow your customers,...
Everything You Need to Know about Online Acceleration
Introduction There are hundreds of blogs out there about identifying and understanding your target audience. At this point, marketers are so familiar with their buyer personas, that they are able to even channel them. But is that enough? You have a deep understanding of your...
