Global leading software company Validity, Inc. launches a comprehensive email marketing platform Everest for marketers all around the world. Everest by the US-based Validity, that also has a presence in Australia, has cutting-edge email optimization, delivery and analytics capabilities. The all-new email marketing success platform leverages the power of Return Path, 250ok and BriteVerify that Validity acquired in the past 2 years.
The company also added several other critical features, which are not found in any other solution present in the market, that brands can use to maximize the ROI on their email marketing campaigns, engage more subscribers and customers and accelerate growth.
About Everest – Validity’s email marketing platform
Boston-based software company Validitycreated Everest for business owners and marketers to provide them with everything they might need to successfully carry out an email marketing campaign. Everest is equipped with a complete email analytics platform powered by Validity’s largest data networks in the industry, exclusive data feeds and widespread support and integration within the email ecosystem.
The email marketing platform Everest offers marketers comprehensive tools to test, prepare, optimize and measure their email campaigns. The email automation platform has a fully configurable dashboard and an intuitive user interface that seamlessly integrates with recognized email service providers. The platform also generated reports rich with insights that help track overall performance of the campaign with customizable alerts that proactively warn when a certain action is needed.
Email marketing platform by Validity helps marketers get more email delivered, get more subscribers engaged, maintain a healthy marketing database, stay on top and gain competitive insights and intelligence.
SEE ALSO: Publicis Groupe appoints CEO to lead Epsilon in the ANZ region
More on the launch on Everest
Email marketing platform Everest by software company Validity is available via an annual subscription option along with several other editions with varying levels of features and support.
Chairman and CEO of Validity, Mark Briggs commented on the event saying Today will go in the record books of Validity as the date they released to the world their newest platform innovation, Everest. By a wide margin, this is the most insightful, comprehensive, value-add email marketing platform ever offered in the industry, he added.
Validity’s Senior Vice President Product, Scott Ziegler says Everest is capable of aiding marketers across their complete marketing workflow including program strategy, email creative, hygiene, email delivery optimization and post-delivery analytics.
He adds that stitching together the best features of Validity, like 250ok, Return Path, and BriteVerify, enables them to deliver a complete email product in the market. Seeing the whole picture is key to maximising Return On Investment from your email program.
SEE ALSO: Westpac partners with Verizon Media for privacy-led marketing solution
For more updates and latest tech news, keep reading iTMunch