Publicis Groupe appoints CEO to lead Epsilon in the ANZ region

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Michael Rebelo, Publicis Groupe ANZ CEO, announced the appointment of Adrian Farouk for the role of Epsilon ANZ Chief Executive Officer. Mr Farouk will take charge of the martech Epsilon’s international data business and local operations with offices located in Melbourne and Sydney.

Mr Farouk will now have a dual role at Publicis Groupe and he will also retain his responsibilities as the CEO of Digitas ANZ, Publicis Groupe’s marketing and technology agency.

Adrian Farouk’s experience at Publicis Groupe

Mr Farouk joined Digitas by Publicis Groupe in 1999 in London. In 2012, he launched Digitas Australia. He brings more than 20 years of industry experience in areas such as strategy, user experience, e-commerce, consumer research, measurement and analytics and client services.

Mr Farouk says he is excited to bring the capabilities of Epsilon to their clients in Australia, enabling them to take control of their customer relationships and deliver quality services with great impact and precision.

Mr Michael Rebelo says Mr Farouk’s leadership and diverse experience at Digitas makes him the perfect fit for this additional role. Rebelo adds that as a digital marketing leader, Mr Farouk led and accelerated the launch of Digitas in the Australian market 8 years ago. He grew Digitas from the ground up to make it one of Australia’s most reputed marketing and technology agencies. Rebelo says he is confident that Adrian will bring the same deep understanding of technology and data to Epsilon.

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About Epsilon – a Martech Platform

Epsilon is a marketing technology platform backed with artificial intelligence capabilities.  Publicis Groupe acquired Epsilon in 2019 for US$3.5 billion. Publicis Groupe is a French multinational public relations and advertising company and is headquartered in Paris. The AI-capabilities in Epsilon help marketers and business owners predict and measure business outcomes. With its award-winning data and technology, Epsilon increases Publicis Groupe’s data, creative, media and technology capabilities exponentially.

Managing Director of Epsilon for APAC and MEA regions, Ashish Sinha says Epsilon’s launch in Australia and New Zealand will strengthen its position and offering in the region. The company is pleased to bring Epsilon’s services and capabilities to the ANZ market, further strengthening its position in APAC at a time when customer expectations are growing and clients are demanding technology and data solutions that lead the real business outcomes.

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