The National Football League (NFL) and the viral social video app TikTok announced a multi-year partnership.
This partnership is created to bring NFL’s content to their worldwide fans, just in time of the NFL’s 100th season kickoff on September 5.
How Does This Partnership Work?
The partnership involves the launch of an official NFL account on the video platform.
It also includes a series of the NFL-themed based hashtag challenges and additional marketing opportunities for brands, around the NFL content.
The primary hashtag challenge called #WeReady has started today and will run through Thursday.
It inspires fans to show pride for their favourite NFL team by using the #WeReady hashtag.
Many popular TikTok creators and NFL clubs will unite with the fans in this challenge.
For The Love of Football
TikTok will also be present at the Soldier Field in Chicago for the September 5 kickoff.
The TikTok fans will be creating videos to show their love for the teams and players in an NFL-themed experience.
By the time of the launch, the NFL’s TikTok account would have already featured many videos.
This will be ranging from behind-the-scenes action to highlights, to funny memes and even some inspirational content.
TikTok’s Take On The Partnership
Global Partnerships, TikTok Mayan Scharf, said that they are thrilled to partner with a powerhouse in the sports industry like the NFL.
This will bring a new life and a fresh perspective to the sports entertainment experience.
He also said that TikTok is a place where the fans can feel like they are a part of the team.
They are looking forward to showcasing the content from the NFL, which is exciting, authentic and surprising to TikTok community.
TikTok is best known for its meme-like, short-form videos highlighting lip-syncing, displays of talent like dance, cosplay, comedy, art and much more.
The company mentions that sports content is also a popular category on the app.
NFL’s Take On The Partnership
Blake Stuchin, vice president, Digital Media Business Development for the NFL, said in a statement that partnering with TikTok is a natural expansion of our media approach.
The platform leads a fast-growing worldwide audience of NFL fans and future fans.
The NFL programming and hashtag challenges are a perfect way to hit off this NFL’s 100th season.
With fun and new content that will entertain the fans and invite them to celebrate and experience their NFL fandom is, in a way, an authentic and unique experience of TikTok.
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