Are you confused about what to watch? Google Search will now help you find your next midnight binge.
The company has announced a new feature that will make personalized suggestions of what to watch.
This includes both TV shows and movies, and it leads you to the services where that content is accessible.
The feature is an extension of Google’s current efforts in guiding web searchers to informational content about TV shows and films.
What Has Changed and How Can You See It?
Previously a Google search for a TV show or a movie title will include a Knowledge Panel box at the top of the search results.
This is where you can see the summary, view the ratings and reviews, check out the cast and, find services where the show or movie can be streamed or bought.
These new suggestions feature will now appear to searchers who do not have a particular title in mind, but are somewhat typing in questions for example like “what to watch” or “good shows to watch.”
From here, you can click on the Start button in the “Top picks for you” carousel to rate your favourite TV shows and movies to help Google recognize your choices better.
You can also choose which subscriptions you have access to if you want to customize your suggestions further.
Subscriptions include services like Netflix, Hulu, HBO GO and HBO NOW, Prime Video, Showtime, Showtime Anytime, CBS All Access and Starz.
If you have a cable TV or a satellite subscription, it will make a list of shows and movies which are available to rent, buy. The feature will also show if free streaming from online marketplaces like iTunes, Prime Video, Google Play Movies & TV and Vudu is available.
This also includes network apps like ABC, Freeform, Lifetime, CBS, Comedy Central, A&E and History.
How To Get Started?
To get started, you will use a Tinder-type swiping mechanism to rate the titles.
For example, Right swipes mean “like” and left swipes means “dislike.”
You can also “skip” the titles you don’t know or have any idea about.
Google already has a vast knowledge of consumer’s interest in movies and TV thanks to its data on popular searches.
Now they aim to have a better opinion of what different users may want to watch, as well.
The new suggestions feature is live on mobiles for users in the U.S.
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