SugarCRM, a California-based customer experience innovator announced the acquisition of Node Inc., an AI platform with excellent customer intelligence capabilities. This acquisition will fuel Sugar’s time-aware CX platform with an unparalleled level of predictability across a vast array of businesses. It also gives Sugar the capabilities of forecasting expected outcomes automatically and highlighting previously unanticipated opportunities and challenges.
Through this acquisition, Sugar will surely gain a lot of AI expertise in addition to customer prediction which will help its users figure out the customers that are most-likely to make a purchase or most likely to not convert. This ability puts Sugar and its CRM in direct competition with Salesforce and Adobe.
More on the acquisition of Node Inc.
CEO of SugarCRM, Craig Charlton says obtaining an HD view of a business and customers from pipeline to forecasting is all about replacing a dated, fragmented and distorted picture with one that is focused and rich in depth and breadth. Sugar is “democratising AI”, leading a new frontier in CX with its robust combination of time-aware data enrichment and AI to drive predictability and business performances for all company sizes, he added.
CEO and founder Falon Fatemi of Node said the 2 companies have engaged commercially in the past and immediately saw that it would make sense to merge forces. Founded in 2014, Node has raised more than $43 million in funding according to Crunchbase. As a process of the acquisition, the 30 employees will join Sugar. However, Fatemi won’t join them, instead, she reports that she will be starting something new and would share more details about the same at the right time.
About the customer experience innovator SugarCRM
Silicon Valley-based SugarCRM is a time-aware marketing, sales and service software that helps organizations deliver a high-definition customer experience (HD-CX). Backed by Accel-KKR, SugarCRM is perfect for mid-market companies and is trusted by 4,500 firms in more than 120 countries.
Combining Sugar’s abilities with Node will equip users the ability of distinguishing between customers that are likely to convert, insight and data-driven prescriptive guidance for sales close monitoring and higher quota attainment. It will also provide recommendations for add-on products at the appropriate phase of the customer journey in an attempt to increase the average sales size.
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