Trending in the latest startup news, Cordial a San Diego startup for email marketing has raised $15 million in Series B funding. This startup built on ‘real-time data’ will leverage the new funds to expand its multichannel capabilities, which include mobile, browser notifications, and web forms. These upgrades can help meet the ever-increasing requirements of marketers.

PeakSpan Capital led the round, and existing investors Upfront Ventures and High Alpha also joined the round. Cordial founders: Jeremy Swift, Chris McGreal, and Adam Gillespie explained that they understood how existing solutions would not be as effective due to rapid change in the technology used.

$15 million funding raised by Cordial | iTMunch

Instead of making iterative improvements to the existing framework, they focused their time on coding and building a new architecture with the help of comprehensive data processing capabilities.

This startup empowers brands to create rich, personalized customer experiences based on real-time data across multiple messaging channels. Phil Dur at PeakSpan said that they are sure that Cordial will continue to be a category-defining company.

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He also added, the team at Cordial has deep industry knowledge and keen foresight to anticipate how the email service provider industry would evolve, and the impressive strategies to get out in front of it. PeakSpan is extremely excited to partner with this startup as it focuses on meeting the changing requirements of tomorrow’s marketers. For more such startup news, updates and developments, keep reading iTMunch!