 
				Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management. 
						
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting. 
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo. 
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Spotify starts a dedicated Kids app for Premium Family subscribers
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
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            In a movement to promote family subscriptions to its app, Spotify has announced the launch of a dedicated Kids application. More About Spotify Kids It enables children three and up to hear to their music, both online and offline. Children can also examine playlists and...        
    
    
			Pandora allows you to share music and podcasts on your Instagram Stories
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
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            Pandora has announced that a new alliance with Instagram will allow users to share their favourite music and podcasts on their Instagram  Story. Nearly over a year ago, Spotify too had launched a similar feature after announcing the same alliance with Instagram stories. The launch...        
    
    
			Paid Streaming Music Subscriptions in U.S. Top 60M
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
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            According to the latest IT news released by the Recording Industry Association of America (RIAA), streaming music subscriptions continue to obtain the U.S. music industry’s growth and revenues. The organization said that the total music revenue grew by 18%, which amounts to $5.4 billion in...        
    
    
			New media funding firm, Attention Capital obtains Girlboss
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
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            Attention Capital, the latest outfit that purchases, develops, and scales media brands, is obtaining Girlboss, the female-focused multi-media business established by Sophia Amoruso, who will enter the firm as a founder partner. A spokesperson for LA-based Girlboss refused to reveal terms of the deal but...        
    
    
			Hulu launches 4K content to Xbox One, with Amazon Fire TV and others coming up soon
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
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            Hulu this summer eventually brought back 4K content to its service, after abruptly dismissing it in 2018 while it centred on other priorities.  Initially, its 4K content was just available on Apple TV 4K and Chromecast Ultra.  Now, Hulu says it is available on Xbox...        
    
    
			Samsung’s Galaxy Watch Active 2 is a reliable smartwatch for Android users
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
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            Samsung offers good, underrated smartwatches.  However, it has only been hard to get much recognition in a category so utterly dominated by a single player.  Even then, the company has succeeded to hold onto the No. 2 spot in global market share, according to recent...        
    
    
			Yelp Adds New Features To Improve Customer Experience
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
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            Yelp’s General Manager, Devon Wright, announced the launch of Yelp Connect. This new feature is a way of letting users go ahead of customer reviews and view what the restaurants have to say about themselves. More About Yelp Connect  Wright stated that with Yelp Connect,...        
    
    
			75F raises $18 mn in a round led by Bill Gates, Bloomberg, Bezos-backed alliance
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
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            75F is a US-India-based company that gives energy-efficient, IoT-powered wireless building automation solutions. The company had announced on Friday that they had raised an $18 million Series A funding round. More About The Investment  This was co-led by Breakthrough Energy Ventures, the enterprise arm of...        
    
    
			Google Assistant Introduced Ambient Mode For Android Devices
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
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            At the IFA, Google has announced a new feature for Google Assistant: Ambient Mode.  On some forthcoming Android phones and tablets, this latest mode will transform the devices into a Google Nest Hub display when docked.  It will show information about calendar events, weather, notifications,...        
    
    
			Google describes its strategy to cloud-native security
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
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            Across the years, Google’s multiple whitepapers, describing how the company solves particular problems at scale, have always spawned new startup ecosystems and shaped how other enterprises think about scaling their tools.  Now, the company is issuing a new security whitepaper that shows how it keeps...        
    
    
			 
                     
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             


