Hulu this summer eventually brought back 4K content to its service, after abruptly dismissing it in 2018 while it centred on other priorities.
Initially, its 4K content was just available on Apple TV 4K and Chromecast Ultra.
Now, Hulu says it is available on Xbox One devices, with help for Amazon Fire TV and LG WebOS in the works.
Further devices will also be supported soon, the company says.
The Introduction of 4K in the Hulu World
The streaming service had never actually prioritized 4K content, having first launched in December 2016.
However, this year, things are different after opponents Netflix and Amazon Prime Video had done the same.
Hulu’s 4K lineup is centred mostly on its original programming, which includes shows like “The Handmaid’s Tale,” “The First,” “Castle Rock,” “Catch-22” and others.
The company’s FAQ states that many of its originals are available in 4K Ultra HD, and stream at 16 Mbps.
Hulu In Comparison With Other Streaming Platforms
Netflix, by comparison, has a much bigger library, thanks in part to its more sizable expense in original programming, which it has frequently shot in 4K over the past few years. Nevertheless, entrance to Netflix’s 4K library requires its more expensive ($15.99/mo) Premium plan.
Amazon Prime Video also adds its originals in 4K and around 50 different licensed films.
Obtaining Hulu’s 4K library does not need an upgrade.
There are many other ways to get to 4K content, which includes iTunes and Google Play Movies & TV, the latter which started offering 4K content for buying back in 2016.
Roku also gives a part to 4K content within its main navigation.
Apple TV+ originals will too be available in 4K HDR and Dolby Atmos when it starts in November.
Disney+ is also assuring 4K at no extra charge.
Hulu’s need for attention to 4K hasn’t hampered its growth as many customers don’t think 4K availability as a reason not to subscribe.
On the contrary, Hulu’s subscriber increase in the U.S. has been firmly climbing, reaching 28 million earlier this year, following 12% from the end of 2018.
Plus with the Disney+ bundle deal in the talks, Hulu is ready to grow even quicker shortly.
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