 
				Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management. 
						
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting. 
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo. 
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
Read MoreLess
Here is why Marc Benioff offered the AppStore.com domain to Steve Jobs
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                3 min read            
        
                
                            
            
        
            In Marc Benioff’s novel, Trailblazer, he narrates the story of how Steve Jobs sowed the seeds of the concept that would become the primary enterprise app store, and how Benioff ultimately repaid Jobs with the gift of the AppStore.com domain. Salesforce Takes An Initiative  While...        
    
    
			Philadelphia’s Jenzy has a device to size kids’ feet and a marketplace to purchase them the correct shoes
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            From all the startup jawns that can likely come from Philadelphia, maybe none is as surprising as Jenzy. A startup that gives an online marketplace and virtual sizing device for kids’ shoes is not something you can expect from a Philadelphia company.  The Story of...        
    
    
			Spotify prototypes Tastebuds to improve social music exploration
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            Spotify is prototyping a fresh way to view what companions have been hearing to, called “Tastebuds.”  Despite how discovering music is essentially social, Spotify has no specialties for instantly interacting with friends in its mobile app following axing its inbox in 2017 and having its...        
    
    
			Rivian includes $1.3 billion in financing for its electrical service and adventure vehicles
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            The American automotive technology startup Rivian has put $1.3 billion in new funding, the company announced.  More About The Latest Funding  The latest investment is the fourth round of capital declared by the company in 2019 alone, following previous announcements of $700 million led by...        
    
    
			Coral Raises $4.3M for Innovative Home Manicure Machine
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            Coral is a company that desires to “simplify the special care space through intelligent automation,” and they have accumulated $4.3 million to get it done.  Their initial goal? An at-home, entirely automated machine for decorating your nails. How Does Coral Work?  Put a finger in,...        
    
    
			The Future of Podcasts in 2020 and Beyond
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                11 min read            
        
                
                            
            
        
            Before we dive into a lengthy explanation of podcasts and their future, let’s take a look at the word “podcast’ itself. It was first mentioned in a 2004 Guardian newspaper article by Ben Hammersley. The “pod” of the podcast is borrowed from Apple’s iPod; the...        
    
    
			Amazon makes it simpler for smart home devices to inform customers about low supply levels
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            Besides all the Alexa-powered consumer devices Amazon introduced recently, the company also revealed a new set of tools. These new tools are exclusively for the makers of smart home device skills that will enable them to tap into Alexa to re-order their supplies.  Consider things...        
    
    
			TikTok’s national safety investigation tightens as U.S. Navy reportedly halts popular social app
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            TikTok might be the fastest-growing social network in the history of the internet, but it is also swiftly becoming the fastest-growing safety menace and thorn in the side of U.S. – China hawks. Prohibitions on TikTok According to a report published by the U.S. Navy...        
    
    
			Messaging App Kik Closes to Focus on Cryptocurrency Kin
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            Introduction CEO of Kik Interactive Ted Livingston announced that the company is closing down Kik Messenger to concentrate on its cryptocurrency Kin. It is the purpose of a lawsuit filed by the Securities and Exchange Commission. What’s this change all about? The company will be...        
    
    
			Twitch’s Evolution: Eight Years On, A Brand New Look
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            Twitch is getting a fresh look ahead of this year’s Twitchcon held in North America. This includes making an innovative logo, new purple colour, and a new font to the streaming site’s branding. The Purpose of the Change  Byron Phillipson, the company’s executive creative director,...        
    
    
			 
                     
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             


