Twitch appoints ex Zynga exec Doug Scott as the chief marketing officer
Prerna Mahtani,
6 years ago
2 min read
Amazon-owned game streaming service Twitch has announced that it has snagged Zynga’s chief marketing officer, Doug Scott, to join as its CMO. The Story of Doug Scott At Zynga, Scott managed global marketing for merely over three years. Earlier to that, he was CMO at...
Netflix to allocate $2 billion in debt to finance more content spending
Prerna Mahtani,
6 years ago
2 min read
For the second time this year, Netflix is giving $2 billion in debt to finance its investment in content. This includes new programming, content purchases, investments and more. The news was published on Monday morning and was accompanied by a small dip in Netflix’s stock...
Amazon’s Echo gets a decent-sounding refresh
Prerna Mahtani,
6 years ago
2 min read
Amazon did not realize what it had on its hands with the initial Echo.Ā Launched five and a half years back for a picked number of Amazon Prime users, the first Alexa device led a user electronics revolution. According to figures from Canalys, 26.1 million...
Millions downloaded loads of Android apps from Google Play that were affected with adware
Prerna Mahtani,
6 years ago
2 min read
Safety researchers have discovered dozens of Android apps in the Google Play store serving ads to innocent victims as part of a money-making plan. ESET researchers saw 42 apps carrying adware, which they say have been downloaded more than 8 million times after they first...
How AI Is Transforming Social Media Marketing?
iTMunch,
6 years ago
11 min read
Today, there are more than 3 billion people logging onto social media accounts globally. This means approximately half of the world’s population spends a significant part on their phone sharing a photo from their recent vacation or updating a status. As the use of social...
Bill McDermott moves down as SAP’s CEO
Prerna Mahtani,
6 years ago
3 min read
Introduction SAP today announced that Bill McDermott, their CEO for the past nine years, is stepping down instantly. The company states he chose not to restore his contract. SAP Executive Board members Jennifer Morgan and Christian Klein have been elected as co-CEOs. The Story of...
How Close Are We To A Driverless Future
iTMunch,
6 years ago
11 min read
Introduction In only a few years, autonomous or self driving cars have gone from science fiction fantasy to reality. It may seem like the technology for self driving cars emerged overnight but the path to self driving technology has been a long one. Here are...
Streaming Service Quibi: $150M Ad Inventory Sold in the First Year
Prerna Mahtani,
6 years ago
2 min read
Jeffrey Katzenberg’s mobile-only streaming service Quibi has not even started, yet it has already sold out of its $150 million first-year advertisement inventory. The service, which debuts in April 2020, combines new advertisers like Discover, General Mills, T-Mobile, and Taco Bell. They join Quibi’s current...
Y Combinator Startups: Everything You Need to Know
iTMunch,
6 years ago
10 min read
Y Combinator is a company responsible for creating an entirely new model to fund early stage startups. They invest a small sum of money two times a year in a large number of startups. To explain it shortly, the selected startups then relocate to Silicon...
Instacart shoppers are organizing a nationwide protest
Prerna Mahtani,
6 years ago
2 min read
Instacart is once again at odds with its shoppers, people who go to the grocery store for the customers.Ā The Shopper’s Demands From November 3-5, loads of Instacart shoppers intend to oppose with three demands: Increase the default tip amount to at least 10% Leave...