YouTube is launching a new vertical called YouTube Fashion.
This platform intends to capitalize on the standard style and beauty content that draws millions of viewers to its platform.
Why Has YouTube Taken This Step?
According to Statista, beauty videos last a year alone, generating more than 169 billion views on YouTube.
More recently, some of fashion’s most celebrated names have set their views on YouTube.
YouTube states that the number of Fashion & Beauty channels on the site has grown more than 6X from 2014 to 2018. This combined has produced billions of views in 2018.
What Type Of Content Will Be Published On The New Platform?
This new vertical, YouTube.com/Fashion, will strive to organize some of the content in a better way.
This includes style videos from best creators, industry collabs, along with live streams from the runway.
It also includes the inside looks into the fashion industry, behind the scenes video, vlogs from fashion icons and much more.
With the names and brands which YouTube had cited as prominent examples of what you will find on the new, top-level destination, are:
Collaboration between fashion brands with creators like:
The Merrell Twins
Fashion & beauty creators:
Breakout channel ‘Being Naomi’ which is Naomi Campbell’s new channel.
This launch coincided with Instagram’s upgrade as a destination for style and fashion that it is now entering into the e-commerce market as well.
It allows brands to sell directly to Instagram users who can shop and check out within the social app itself.
And with the IGTV platform for long-form videos, it is turning out to become more of a YouTube rival.
More On Derek Blasberg
YouTube has hired Derek Blasberg, who was previously the host of CNN Style and a Vanity Fair subscriber, as the new head of fashion and beauty partnerships.
Blasberg has encouraged collaborations between top creators and brands in line to promote the profiles of the brands and the YouTube stars.
The YouTube Fashion option can be found on YouTube’s homepage and also in the mobile app.
So instead of subscribing to the individual creators, you can now directly subscribe to the category itself.
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