Introduction

Amidst massive global business setbacks due to the novel coronavirus, Woolworths has some positive news to share. The Australian chain of supermarkets and grocery stores quietly unveiled its new digital platform, which will allow workplaces to shop for food, stationery and other products online. 

What is “Woolworths at Work”?

Since 2016, the Woolworths Group has  been trying to enter the B2B grocery space. The well-known grocery retailer revealed its platform, christened ‘Woolworths at Work’ earlier this week. A spokesperson for the chain claimed it is an extension of their existing online grocery business. The platform showcases over 10,000 goods out of which half are Woolworth’s own goods. The service will allow business shoppers to place orders and get delivered goods at various locations across Australia. Woolworths at Work has also integrated the features of a buy now, pay later (BNPL) operator called Openpay. Thanks to this, business customers can avail a line of credit on their purchases. 

The platform is designed to facilitate consolidated monthly invoicing for better control and visibility of spending across businesses and organizations. The digital unit of Woolworths, WooliesX had been tasked with setting up this premium quality online grocery delivery platform for business customers. It is projected to be capable of generating $1billion in revenue for the group by as early as 2024. General Manager Jara Nass stated that the primary reason behind launching the service was the desire to partner with Australian organizations, offering them tailored options.

See Also: A Complete Guide to B2B Account-Based Marketing

About Woolworths

Founded in 1924, the Woolworths Group’s chain specializes in groceries (fruits, vegetables, meat and packaged foods). It also sells magazines, stationery, health, beauty, pet, baby and household products. The Woolworths at Work platform has been created to provide a seamless and personalized shopping experience, enabling shoppers to access previous orders and save lists.

A spokesperson for the retail giant elaborated that the platform would be supported by Australia’s vast network of nationwide delivery options. This would include Delivery Now (in which orders are picked, packed and delivered in 2 hours) and free next day delivery for orders over $99. 

Benefits of Woolworths at Work:

  1. Convenient Online Shopping for Businesses: Woolworths at Work offers a seamless digital platform for businesses to order groceries, office supplies, and other workplace essentials. With over 10,000 products available, businesses can access a wide variety of items in one place.
  2. Tailored to Business Needs: The platform is designed specifically for business customers, offering the flexibility to manage workplace purchases more efficiently. From consolidated monthly invoicing to the ability to save and access previous orders, it provides businesses with the tools to streamline their purchasing process.
  3. Flexible Payment Options: Thanks to the integration of Openpay, businesses can take advantage of a buy now, pay later service, which provides them with a line of credit. This flexibility can help businesses manage their cash flow and make purchases without immediate upfront payments.
  4. Quick and Reliable Delivery: Woolworths at Work is supported by Australia’s vast delivery network. Business customers can enjoy fast delivery services, such as the “Delivery Now” option that guarantees delivery within two hours and free next-day delivery for orders over $99.

Conclusion

Woolworths at Work marks a significant step for the Australian supermarket giant in expanding its business-to-business (B2B) operations. By offering over 10,000 products, including their own brand items, and integrating a buy now, pay later feature, Woolworths provides businesses with a flexible, efficient, and seamless way to manage their workplace purchases. With the backing of Australia’s extensive delivery network and the potential to generate $1 billion in revenue by 2024, this platform is poised to become a valuable asset for organizations across the country. For more updates and latest tech news, keep reading iTMunch.

FAQs

1. What is Woolworths at Work?

Woolworths at Work is a digital platform designed to help businesses purchase groceries, stationery, and other workplace products. It provides a tailored shopping experience with access to over 10,000 products.

2. Can businesses access credit through Woolworths at Work?

Yes, Woolworths at Work integrates Openpay, a buy now, pay later service, allowing business customers to access a line of credit for their purchases.

3. What products are available on Woolworths at Work?

The platform offers a wide range of products, including groceries, health, beauty, pet supplies, stationery, and household items, with over half of the products being Woolworths’ own brand.

4. What delivery options are available for Woolworths at Work?

Woolworths offers Delivery Now, where orders are delivered within two hours, and free next-day delivery for orders over $99.

5. How can Woolworths at Work benefit businesses?

The platform helps businesses streamline their purchasing process with features like consolidated monthly invoicing, easy access to past orders, and tailored shopping options to suit business needs.