Vivo knocks Samsung for 2nd place in the Indian smartphone market
Samsung, which previously led the smartphone market in India, slipped to the third spot in the quarter that concluded in December, even as the South Korean giant proceeds to make larger bets on the exceptional handset market that is still developing.
158 million smartphones dispatched in India in 2019, following from 145 million the previous year, according to research firm Counterpoint.
Xiaomi & Vivo Leading The Market
Chinese firm Vivo outdid Samsung to become the second-largest smartphone merchant in India in Q4 2019.
Xiaomi, with control over 27% of the market, sustained its top spot in the country for the tenth continuous quarter.
Vivo’s yearly smartphone shipment increased by 76% in 2019.
The Chinese firm’s competitive positioning of its budget S series of smartphones — valued between $100 to $150 (the reasonable spot in India) — in the brick and mortar market and recognition of e-commerce sales supported it to beat Samsung, stated Counterpoint analysts.
Vivo’s market share leaped 132% within Q4 of 2018 and Q4 of 2019, according to the research firm.
Realme, which revolved out of Chinese smartphone creator Oppo, maintained the fifth spot.
Oppo considered the fourth spot.
Samsung has dramatically reduced rates of a few of its handsets in the nation and additionally introduced smartphones with local features.
Still, it is striving to battle with an army of Chinese smartphone makers.
India Beats U.S. In Smartphone Purchases
The report, issued late Friday (local time), also says that India, with 158 million smartphone purchases in 2019, won over the U.S. in yearly smartphone purchase for the first time.
India, which was previously the world’s second-biggest smartphone market for the entire handset install base, is now too the second-highest market for the yearly purchase of smartphones.
Tarun Pathak, a superior analyst at Counterpoint, said that around 150 million to 155 million smartphone units were dispatched in the U.S. in 2019.
As smartphone purchases decline in maximum countries, India has developed as a rare market where people are yet showing a great desire for the latest handsets.
The nation’s stalling economy, though, is naturally making its impression on the smartphone market as well.
The Indian smartphone market increased by 8.9% last year, compared to 10% in the prior year.
For more updates and the latest tech news, keep reading iTMunch.