Salesforce’s Bret Taylor promoted to be president and COO

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Bret Taylor | iTMunch

Salesforce declared that it had designated Bret Taylor as president and chief operating officer of the company. 

The Story of Bret Taylor 

Earlier to this promotion, Taylor owned the position of president and chief product officer.

In his latest position, Taylor will be accountable for several activities, including directing Salesforce’s global product concept, engineering, security, marketing, and communications. 

That is a big job, and as such, he will communicate directly to the chairman Marc Benioff.

Taylor has had developing responsibilities over the last several years, taking the lead on multiple of Salesforce’s greatest announcements at Dreamforce, the company’s huge yearly customer conference. 

Benioff mentioned in a statement that Taylor has previously been responsible for product concept, development, and go-to-market tactics before this promotion.

He further said that his expanded portfolio of duties would enable the company to make even greater customer progress and innovation as they experience fast growth at scale.

Brent Leary, the founder at CRM Essentials, who has been attending the company since its most initial days, says it seems like this could be part of a succession program down the road. 

This promotion can be a sign that Taylor is being prepared to take over for Benioff and co-CEO Keith Block whenever they choose to move on.

Leary stated that it is feeling like Taylor is being groomed for the big chair someplace down the line. 

He is a generation behind the current leadership. 

Still, his expertise at startups and producing iconic technologies at iconic companies uniquely placed him for a move like this at a company like Salesforce.

Bret Taylor: New president of Salesforce | iTMunch

The Founder’s Opinion 

Ray Wang, founder, and the principal analyst at Constellation Research, accepts, stating that Taylor is a rising star at Salesforce. 

He said that as the guy who discovered the Like button at Facebook, Google Maps, and other innovations, he is the Chosen One to take the technologies teams ahead.

Wang added that Taylor’s forces are swiftly determining a realistic path to market for ideas, but also explaining the complex. 

He said that it is an excellent move for Salesforce, and reveals the intense bench strength the team has.

Taylor arrived at Salesforce when the company acquired Quip in August 2016 for $750 million. 

He was advanced to president and chief product officer in November 2017. 

Before launching Quip, he was the chief technology officer at Facebook.

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