According to the latest acquisition news, Microsoft has acquired Flipgrid, a social education app. This app utilizes short video clips to create collaborative lesson plans. The Minneapolis-based startup, which began life as Vidku, has had strong growth for an experience that has been alternatively described as Instagram and Snapchat for the classroom.
This can be considered as the company’s latest move to remain one of the top players in the education market, where it has been facing increased competition from Google and Apple in recent years. Flipgrid was created in 2015 as a video discussion platform for students, family and educators. Currently this social learning platform has iOS and Android mobile apps, integrations with OneNote, Microsoft Teams and others.
Microsoft VP, Eran Megiddo, said in a release tied to the announcement “We’re thrilled to see the impact Flipgrid has had in social learning thus far and look forward to helping them continue to thrive as part of the Microsoft family”. He also added that they are diligently committed to making sure their platform and products continue to work across the Microsoft, Google and partner ecosystems to benefit students and teachers all around the globe.
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Microsoft CEO, Satya Nadella explained in an interview that to equip students with the skills they need to thrive in this future will require an engaged community made up of dedicated administrators, great teachers, motivated students and involved parents. With Flipgrid, the company aims to democratize these tools to empower indicators and students to create the world of tomorrow.
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