Google gains on AWS and Azure in India with Airtel cloud agreement

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Google has inked a contract with India’s third-largest telephone operator as the American giant seems to expand its cloud consumer base in the essential overseas market that is frequently developing as the latest cloud battleground for AWS and Microsoft.

The Specifications of the Deal 

Google Cloud declared on Monday that the current partnership, effective beginning today, allows Airtel to give G Suite to small and medium-sized companies as part of the telco’s ICT job profile.

Airtel, which has garnered over 325 million subscribers in India, stated that it currently assists 2,500 large businesses and around 500,000 small and medium-sized businesses and startups in the nation. 

The firms did not share the aspects of their financial agreement.

The movement follows Reliance Jio, India’s biggest telecom operator, hitting a related deal with Microsoft to sell cloud services to small businesses. 

The two declared a 10-year partnership in August last year to “assist millions of consumers.”

AWS, which manages the cloud market, interestingly does not have any similar deals with a telecom operator — although it did in the past. 

Agreements with carriers, which were very popular a decade ago as tech giants seemed to obtain new users in India, shows the phase of the cloud adoption in the country.

Almost half a billion users in India came online last decade. 

And gradually, small businesses and retailers are also starting to use digital tools, storage settings, and allow online payments. 

According to a release by lobby group Nasscom, India’s cloud market is evaluated to be worth more than $7 billion in the next three years.

The Competition

Like in several other markets, Amazon, Microsoft, and Google are secured in an intense battle to acquire cloud customers in India. 

All of them give near-identical specialties and are usually willing to pay out a possible client’s balance credit to the rival to persuade them to switch.

The three businesses have also started a series of tools and conducted coaching in India in current years to help mom-and-pop shops efficiently build a presence on the web. 

The previous week, Amazon announced that it was funding $1 billion into its India operations to serve about 10 million merchants come online.

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