The Journey Ends For Rolling Stone, As Another One Starts
Surprising and shocking news today – Rolling Stone has put itself up for sale! Yes, you heard it right. Jann Wenner, the co-founder of Rolling Stone is putting his majority stake in the company for sale. By this action, the magazine business, which has been...
How AI and Robotics Will Change Marketing
Markus Giesler, the chair of marketing department at York University’s Schulich School of Business and director of the Big Design Lab said that marketing was often distinguished into two different types. Some firms take a market-driven approach, while some firms are market-driving. Market-driven advertising seeks...
Coca-Cola’s Endorsement Deal with Virtual Athlete from FIFA Video Game
Introduction In a surprising marketing news, Coke reveals its new endorsement deal with FIFA’s Video Game athlete.With its newest athletic endorsement deal, Coke doesn’t have to worry about its star getting into legal trouble, posting embarrassing tweets or demanding more money. That’s because the person...
MillerCoors to take Alma DDB’s help to enter the Mexican Import market
In the latest marketing news, MillerCoors has picked Alma DDB to handle creative duties on Sol, a Mexican brew that the company is taking over from Heineken. Alma’s selection strengthens MillerCoors ties with DDB Worldwide, coming two months after DDB Chicago won Miller Lite creative....
Offline (Physical) Commerce Still a Competition to E-Commerce
According to the latest marketing news, E-Commerce is a booming industry in India, and this is evident from the success of companies such as Amazon and Flipkart. Thus, the consumer market is gradually increasing in the country. According to MoneyControl, a reputed marketing news agency, several...
