Adtech company Amobee launches its platform OOH in Australia
Leading advertising technology company Amobee launched its out-of-home (OOH) capabilities on the Amobee platform for in Australia. The adtech company has launched OOH in Australia as a result of a partnership with Vistar Media, a world-leader in programmatic technology for DOOH (digital out-of-home). The partnership...
Global adtech company MediaDonuts enters Australia
Belgium-headquartered leading adtech company MediaDonuts is opening an office in Melbourne, Australia. The Australian office will be led by Mr James Diamond who has spent his entire career working in client-side and supplier marketing and advertising technology roles. In challenging landscapes, MediaDonuts has managed to...
Envision Digital appointed as Oceania partner by SharpSpring marketing automation solution
US-based SharpSpring has appointed Perth-based cloud technology company Envision Digital as its ‘Country Partner Oceania’ for its automated marketing platform. The two firms have signed a deal which will see Envision Digital Pty Ltd focus on becoming an implementation and distribution channel for SharpSpring. The...
Former VMLY&R ANZ execs launch a brand experience agency: Akcelo
Introduction Former VMLY&R ANZ leaders, including regional Co-CEO Aden Hepburn, have established their own brand experience agency, Akcelo. Other two members on the leadership team of this newly formed agency are Dave Di Veroli and Miles Scott. Akcelo, meaning acceleration in Esperanto, has been established...
Trimantium GrowthOps appoints former Publicis CEO Andrew Baxter to their board
Andrew Baxter, a former Publicis Worldwide CEO, has joined the board of the IT service management firm Trimantium GrowthOps as a Non-executive Director. Baxter stepped down from his position of CEO of Publicis Worldwide and Chairman of Publicis Communications across Australia and New Zealand in...
Advertising platform Magnite Australia appoints new Managing Director
James Young has been named the Managing Director for Magnite’s Australia operations. Digital advertising company Rubicon Project and Telaria merged forces in April to form Magnite. Young held the position of General Manager at Telaria in Australia prior to the merger. Ad spendings in Australia’s...
A Complete Guide to B2B Account-Based Marketing
Long gone are the days when B2B marketers tried reaching out to as many target companies as possible through their marketing campaigns. Today, they have adopted the Account-Based Marketing strategy to rope in high-value accounts that are the best fit to their target market. With...
Australian design software company Canva raises $60 million, plans U.S. expansion
Australian online graphic design software company Canva Inc. has raised $60 million in a fresh round of funding, bringing its valuation to $6 billion. This funding round was led by Blackbird and Sequoia Capital China along with participation from General Catalyst Partners, Felicis Ventures and...
Leveraging Intent Data to Drive B2B ROI
Intent data, in today’s tough times, is playing a key role in helping B2B marketers get an insight into the wants of their possible clients. Capitalizing this data, the marketers are able to craft the best marketing campaigns that promise to meet the clients’ needs....
Twitter tests feature that prompts users to read stories before they retweet
To promote more informed discussions, Twitter now wants its users to read the content of the link mentioned in the tweet before retweeting. The microblogging platform is now testing a feature that will call out users to actually read the article before they retweet. However,...
