Everything You Need to Know About New YouTube Shorts Features
Key Points: YouTube is set to roll out many new shopping features to YouTube Shorts. The Alphabet-owned platform is also experimenting with features that are likely to streamline affiliate marketing Thanks to the new licensing deals, creators can now include 60 seconds of sounds or...
Zuckerberg hellbent on building metaverse despite heavy losses
Key Points: Mark Zuckerberg is fervently chasing his dream to build a metaverse despite losing a significant amount of money in Q3 of 2022. Meta’s CEO was not at all amused during a call with analysts where he was explaining Meta’s long-term bets. He admitted...
Web 3.0 Marketing: Navigating the New Digital Era
Introduction You may have read this a thousand times before, but technology has evolved at a very rapid pace over the past decade. Innovations in technology continue to greet us at frequent intervals, transforming the lives of millions worldwide. The impact of technology on the...
Kanye says “Ye” to Parler, rapper set to buy conservative social media platform, Parler
Key points: Popular rapper, Kanye West is all set to buy Parler, a conservative social media platform The rapper has been suspended from other notable platforms over antisemitic posts Kanye West, in a press release, said “In a world where conservative opinions are considered controversial...
10 SEO Trends for B2B Brands to Thrive in 2023
Introduction Change is the only constant, and this holds true even for SEO. While Google dictates how search engine optimization (SEO) algorithms work, the landscape is evolving rapidly. The arrival of new SEO tools coupled with the volatile nature of SEO algorithms has paved the...
Programmatic Advertising in 2022: Is It Effective for B2B Companies?
Introduction The advertising sector has evolved over the years, especially for B2B marketers. In the current day and age, marketers need to look beyond traditional ways to reach, interact, and capture new audiences. This is one of the key reasons programmatic advertising has gained so...
The Importance of Content Syndication in Digital Marketing
In today’s day and age, we believe every marketer is a content marketer. We live in a world where a majority of consumers across different age groups have an online presence. Content marketing is thriving in 2022, and we see a few reasons for this...
8 Effective Email Marketing Strategies for Lead Generation in 2022
A good lead is a good deed. If you are involved in the lead generation process of a business, you would agree with us. Which business would reject new leads? However, simply piling on new leads is not enough. The relevancy and quality of a...
Instagram is working on ‘nudity protection’ technology to prevent users from sending unsolicited pictures
Key points: It appears that Instagram is finally taking proactive measures to prevent users from sending unsolicited pictures The application will automatically blur images sent as a Direct Message if it contains nudity The nudity protection technology will cover photos that may contain nudity in...
Experiential Marketing: Unique, Fun, and Effective Strategies
Have you ever taken a car for a test drive? Why do you think automotive companies allow you to take the car for a spin? The answer is experience. Similarly, in the tech world, brands are leaving no stone unturned to offer a surreal and...
