What is People-Based Marketing and What are its Benefits?
Introduction People-based marketing is also popularly known as cross-device marketing and is a strategic approach that allows you to target individuals across multiple channels and touchpoints. Using a rich customer profile that has usersā€™ consumption habits, person-based marketing helps you in delivering hyper-customized ad campaigns....
What is content distribution, its channels & categories + Free content marketing budget template
Content marketing is a powerful tool which is essential these days for increasing brand awareness, website traffic, sales and revenue. To survive in today’s content driven world, having a strong content marketing strategy is imperative. According to Forrester[1], CMOs across the globe are expected to...
Cashrewards appoints Mr Steve Cuda as its Chief Product & Marketing Officer
Leading Aussie cashback reward program Cashrewards proudly announces its new Chief Product and Marketing Officer – Mr Steve Cuda. Just like the name suggests, Cashrewards is a well-known program in Australia that allows users to avail a part of their payment as cash back when...
Ad giant Dentsu launches Dentsu Access in Australia
Introduction As the digital landscape continues to evolve at a rapid pace, technological advancements bring new opportunities and ways for marketers to connect with people locally and globally. Trending in the latest news, Dentsu has launched its brand new arm Dentsu Access in Australia. Dentsu...
Global leader Awin acquires Australian affiliate network of Commision Factory
After the strategic completion of a successful partnership, a world-leading affiliate network has proudly announced the 100% acquisition of Australia’s leading affiliate marketing company Commision Factory. Awin and Commision Factory entered a secure global partnership in 2017 to offer their services in Australia, South East...
Partnership automation leader Impact acquires influencer marketing platform ACTIVATE
Introduction Global partnership automation pioneer Impact announced the acquisition of a leading influencer SaaS platform developer, ACTIVATE. The acquisition will include ACTIVATE’s end-to-end influencer discovery platform, reporting and campaign management of collaborations across all major social media platforms. The acquisition will make Impact the #1...
Customer experience innovator SugarCRM acquires Node for predictive intelligence
SugarCRM, a California-based customer experience innovator announced the acquisition of Node Inc., an AI platform with excellent customer intelligence capabilities. This acquisition will fuel Sugar’s time-aware CX platform with an unparalleled level of predictability across a vast array of businesses. It also gives Sugar the...
Software company Validity launches email marketing platform Everest
Global leading software company Validity, Inc. launches a comprehensive email marketing platform Everest for marketers all around the world. Everest by the US-based Validity, that also has a presence in Australia, has cutting-edge email optimization, delivery and analytics capabilities. The all-new email marketing success platform...
Westpac Partners with Verizon Media for Privacy-Led Marketing Solution
Financial services company Westpac Group announced its partnership with Verizon Media’s Omnichannel DSP across to implement marketing across its complete brand portfolio, including Westpac Bank, Bank of South Australia and Bank of Melbourne. Verizon Media is the department of Verizon Communications that focuses majorly on...
Publicis Groupe appoints CEO to lead Epsilon in the ANZ region
Michael Rebelo, Publicis Groupe ANZ CEO, announced the appointment of Adrian Farouk for the role of Epsilon ANZ Chief Executive Officer. Mr Farouk will take charge of the martech Epsilon’s international data business and local operations with offices located in Melbourne and Sydney. Mr Farouk...
