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Ad giant Dentsu launches Dentsu Access in Australia

As the digital landscape continues to evolve at a rapid pace, technological advancements bring new opportunities and ways for marketers to connect with people locally and globally. Trending in the latest news, Dentsu has launched its brand new arm Dentsu Access in Australia. Dentsu Access will comprise a central technology consulting unit, besides being a certified reseller of the Google Marketing Platform suite of products. With a combination of intelligence and capabilities from across the Dentsu network, it is designed to help businesses gain more control over their advertising technology, as well as improve their in-house digital maturity. 

More About Dentsu Access

According to a statement by Angela Tangas,  Dentsu’s CEO for ANZ, one of the major components of the company’s growth strategy is enabling businesses to access and leverage the best of Dentsu, irrespective of the project. Tangas’ statement emphasized that brands nowadays want to own their data and aim to achieve transparency. They want complete control of their technology platforms and to manage their campaigns end-to-end. Tangas stated that among the obstacles brands face are the required licenses for some ad tech stacks such as Google Marketing Platform, which are expensive and difficult to procure.

A major component of Dentsu Access is accessibility. Users can get access to the full suite of Google Marketing Platform products. This  includes Analytics 360, Campaign Manager, Display & Video 360, Optimise 360 and Search Ads 360. By leveraging intelligence, data capabilities, technology and access across networks, businesses can accomplish their all goals and objectives. They can carry out operations ranging from purchasing products and services from digital and technical solutions to getting in-house training and support. Whether it is a one-off campaign or a longer-term project, Dentsu Access offers support with Google Marketing Platform implementation training, as well as other digital solutions like analytics, digital maturity audits, data solutions, as well as creative, CRM  and media services.

SEE ALSO: Global leader Awin acquires Australian affiliate network of Commision Factory

About Dentsu Group

Dentsu Inc. is a Japanese international advertising and public relations company that is headquartered in Tokyo, Japan. Currently, it is the largest advertising agency and the fifth largest advertising agency network in the world in terms of worldwide revenues. In 2012, Dentsu acquired Aegis to form the Dentsu Aegis Network, which is headquartered in London. Today it operates in 145 countries around the globe with around 45,000 employees. The Dentsu Aegis Network is comprised of 10 global network brands— Accordant, Carat, Dentsu, Dentsu media, Fountainhead MKTG, iProspect, Isobar, mcgarrybowen, Merkle, Posterscope and Vizeum. 

Last December, the Dentsu Aegis network announced that it would cut 11% of jobs in seven markets, which included Australia. The job cuts would represent a 3% reduction of the network’s international employee headcount and an annual saving of nearly $200m [1].


[1] Mumbrella (2020) “Dentsu Aegis Network to cut 11% of jobs in seven markets, including Australia” [Online] Available from: [Accessed September 2020]

Image: Logo taken from Dentsu and modified

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Riddhi Jain
Riddhi Jain
Riddhi Jain is a technology content writer. She is based in India and has been working as a content writer since 2018. Riddhi has been writing content in the tech domain since May 2020 and can’t get enough of it. Riddhi has pursued most of her education from her hometown, Indore. She has graduated as a Bachelor of Business Administration and discovered her love for writing blogs while pursuing an internship during college. Once she discovered her love for writing, she went on to improve this skill set (and hasn’t stopped since).
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