The Metaverse Wave: Is It a Threat to Social Media?
Godfrey Reggio said, “It’s not that we use technology, we live technology.” What if we tell you that you can now live inside technology? Pretty bizarre right? Just when we think we have reached the tipping point, new innovations and technologies dazzle us. Unless you...
6 Effective Online Advertising Strategies for 2022 and Beyond
Introduction While browsing through Instagram stories, you may have seen a sponsored post after every three to four stories. Have you noticed how some of your favorite celebrities plug a product on their social media platforms? These are nothing but subtle online marketing strategies. Frequently,...
8 Amazing Benefits of Programmatic Advertising Services
Introduction Today’s digital landscape is nothing like what we have seen before. Have you observed how consumers find a brand these days? How do they research their options? The current digital ecosystem plays a major role in influencing their decisions. Consumer behavior is changing rapidly...
The Most Exciting Digital Marketing Trends for 2022
Year after year, digital marketing gets more exciting and challenging. With so many verticals like social media marketing, UX, pay-per-click, and search engine optimization, digital marketers also have to deal with new rules in social media and search, and personalization. In this blog, we talk...
4 Hot Programmatic Advertising Trends to Watch in 2022
If you take a look around, you will notice how reliant we have become on technology. Almost every individual around you is holding a smartphone in their hands and browsing the internet. Cybersecurity Ventures projects that around 6 billion people will use the internet in...
4 SEO Tips for Tech & IT Companies to Enhance Online Visibility
Search engine changes their algorithms every now and then. And keeping up with the latest SEO best practices is difficult. What can be more challenging is performing SEO for information technology and other tech companies. In this blog, we have some tips you can use...
Does Email Marketing Work? Statistics and Insights
To make any business successful, alluring customers to do business with you is the key. Whether you’re trying to entice customers back towards your brand during the times of a pandemic or trying to expand your services in a different market, the real question is...
Does Advertising on Facebook Work? Effectiveness of Facebook Marketing in 2021
Social media has emerged as one of the most powerful marketing channels for businesses in the past decade. What started off as a medium to interact with friends, family, and acquaintances, the social media world has evolved rapidly. Today, companies run advertising campaigns on social...
Understanding Uplift Modeling: Mechanisms and Advantages
Introduction Today’s consumer landscape is quite saturated. And only those organizations succeed whose marketing teams are able to make their product stand out. Marketers of these organizations usually attribute data and analytics for their success which they use for understanding customer behavior. In the past...
66 Essential Tips to Maximize Your MarTech Stack Efficiency
The 2021 CMO Council Survey of Members found that 65% of marketers plan on increasing their marketing spend in the year 2021. Moreover, 69% say that they will be increasing their investment in MarTech (marketing technology) in order to enhance efficiency and effectiveness [1]. There...
