 
				Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management. 
						
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting. 
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo. 
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Uber is experimenting selling ‘foodie experiences’ through Uber Eats
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            Uber is selling ‘foodie experiences’ like cooking classes and multi-course fine dining on its on-demand food delivery app, Uber Eats. It is below a new Moments tab, which is currently a small-scale experiment operating in San Francisco. The Launch of the New Feature Uber Eats...        
    
    
			Shortening Sales Cycles with AI: An Introduction
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                11 min read            
        
                
                            
            
        
            Introduction As soon as you read the term ‘sales cycle’, you often picture a salesman following a specific process to attract new customers. While this term is quite easy to comprehend, it is much more tactical when it comes to applying it practically. This is...        
    
    
			Slack investor Index Ventures supports Slack contender Quill
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            Slack had designed a new solution for workplace communication, which had been imitated by many, even Microsoft.  But the product, which is intended to help individuals and businesses collude, has been critiqued for posting too many notifications, with some alleging it has destroyed workplace productivity....        
    
    
			Kickstarter favourite, EcoFlow Delta battery generator is not what it shows
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            The Delta EcoFlow is a unique battery generator which is available on Kickstarter with unbelievable claimed features.  While most of these features are true, some are not. What Delta Claims  A device like the Delta offers unimaginable battery storage capacity.  Created for more than just...        
    
    
			Bringing adtech-related insights to its platform, App Annie obtains analytics firm Libring
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            App Annie is a go-to source for mobile app market data and analytics. It is growing its platform with the takeover of mobile analytics provider Libring.  Libring’s Role in the Growth of App Annie The agreement will provide App Annie to present its mobile app...        
    
    
			Yext Answers assists businesses to produce better site search
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            Yext supports businesses manage their appearance on the search and across the web, with the launch of Yext Answers. It is also supporting them to provide a more enjoyable experience on their websites. CEO Howard Lerman stated that it permits any business with a website...        
    
    
			NordVPN verifies that it was hacked
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            NordVPN, a virtual individual network provider that guarantees to “preserve your privacy online,” has verified it was hacked. The statement comes following the rumours that the company had been breached.  It first appeared that NordVPN had an expired internal private code revealed. They are potentially...        
    
    
			Los Angeles-situated BuildOps, subcontracting software for real estate, allocates $5.8 million
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                3 min read            
        
                
                            
            
        
            Introduction Software developing companies tackling services for recess industries, like commercial real estate subcontracting, proceed to find Los Angeles to be fruitful ground for development. BuildOps Gets A New Investment  The newest company to raise funding from a link of investors is BuildOps, which allocated...        
    
    
			GameClub gives mobile gaming’s biggest hits for $5 per month.
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            Apple Arcade started the concept of all-you-can-eat subscription-based mobile gaming to the mainstream.  Google Play Pass shortly followed as a way to subscribe to a sizable collection of both apps and games on Android devices.  The Story of GameClub Now, a startup called GameClub is...        
    
    
			AWS develops DeepRacer league, publishes car updates
                    
                                
                Prerna Mahtani,
                                    
                                                                            6 years ago                                            
                            
        
                
                
                
                            
                
                2 min read            
        
                
                            
            
        
            Last year at AWS re:invent, the company’s huge consumer conference, Amazon introduced a new miniature race car and a racing alliance, all intended to teach developers about machine learning in a pleasant way. Now, ahead of next week’s re:Invent conference, the company declared some improvements,...        
    
    
			 
                     
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             


