Bringing adtech-related insights to its platform, App Annie obtains analytics firm Libring
Prerna Mahtani,
4 years ago
2 min read
App Annie is a go-to source for mobile app market data and analytics.
It is growing its platform with the takeover of mobile analytics provider Libring.
Libring’s Role in the Growth of App Annie
The agreement will provide App Annie to present its mobile app market data along with advertising analytics data to portray a complete picture of an app’s review and income.
App Annie’s customers already have an advantage on its platform to track critical metrics linked to their app’s growth and usage.
This includes downloads, existing users, retention numbers, demographics, rankings, reports, competitive analysis, and much more.
The company said that it learned from publishers and brands how it is analyzing their user acquisition attempts, including their ad and other related costs.
By adding Libring, App Annie is combining ad tech insights into its platform.
This covers the capability to join the ad spend and monetization insights from more than 325 data sources.
This includes Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), app stores, and analytics platforms.
The data is then displayed in a separate dashboard, so it is simpler to understand critical metrics.
For example, the customer purchase cost, the lifetime value, the results on ad spend, and the profit on investment.
It is ideal for more prominent organizations that have discarded the spreadsheet, as it has been the App Annie of revenue collection.
The agreement comes at a time when mobile ad spend is proceeding to proliferate.
The Execution of the Agreement
The company noted that it is assumed to double to $375 billion globally by 2022.
It is now a large part of the overall app industry, at the triple amount of customer spending on the app stores.
As a result of the agreement, 30-plus Libring employees are joining App Annie.
In the near-term, Libring’s current clients will resume using its product as they do today.
The takeover comes on the bases of various notable milestones for App Annie.
This includes the launch of a product improvement testing ground, App Annie Labs, plus the addition of mobile web analytics in March.
This is during the same time when App Annie crossed $100 million in yearly recurring revenue.
The company is requesting feedback about its plans for Libring and will soon post updates regarding the project on App Annie Labs.
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