
Gaurav Athavale
A Post-Graduate in Geology, Gaurav likes to pen down information on more factual topics as compared to fictitious ones. He started writing songs and poems at a very young age. Now, he carries this talent further to write at a more professional level as a full-fledged content writer. His forte lies in writing about science and tech based topics.
Apple Pay Cash Beta: Seamless Cash Transfers via Messages
Gaurav Athavale,
8 years ago
2 min read
According to the latest finance news, Apple has launched the beta version of its Apple Pay Cash, which is a direct person-to-person payments method through its iMessage service. Apply Pay Cash allows users to send and receive cash through the Messages app on iPhones. The...
Blueshift gets USD 8 Million as Funding to Develop Automation Services
Gaurav Athavale,
8 years ago
2 min read
As per the latest marketing news, Blueshift, who are popular as marketing automation experts, have secured funding worth USD 8 million. This funding is reportedly secured to improve the company’s marketing automation services. Apart from this aim, the funding would also be used to build...
SAP’s Hybris Marketing Cloud gets Facial Recognition to Retailing
Gaurav Athavale,
8 years ago
2 min read
As per the latest marketing news, the Hybris Marketing Cloud service by SAP is using artificial intelligence (AI) technologies, such as machine learning particularly. This can help retailers be more informed and properly make their marketing decisions regarding their targets. This artificial intelligence is being...
Launch of Interac Debit on Samsung Pay in Canada
Gaurav Athavale,
8 years ago
2 min read
According to the latest finance news, on the 1st of November, Interac Association announced that their Interac Debit is now available on Samsung Pay in Canada. This launch is speculated to expand innovative solutions regarding mobile payment for Interac debit holders. This service is said...
InsideView Target with ABM for Better Account Based Marketing
Gaurav Athavale,
8 years ago
2 min read
According to the latest marketing news, the InsideView Target tool along with ABM was released by InsideView in September. This tool was launched with an aim to benefit account-based marketing strategies and techniques. This tool is a properly redesigned version of InsideView Target, along with...
N26 Launching in the U.S. by Mid-2018
Gaurav Athavale,
8 years ago
2 min read
N26 is a mobile bankĀ that was first available in Europe, and now according to the latest finance news, this bank would be launched in the United States by mid-2018. This would be the first non-European market launch of the bank. N26 was originally founded in...
Japan’s Latest Digital Currency to Unveil Before 2020 Olympic Games
Gaurav Athavale,
8 years ago
2 min read
According to the latest finance news, Japan is planning to come up with its own digital currency called J COIN. Financial Times stated that this currency is being launched especially for the 2020 Tokyo Olympic Games. This news comes against the launch of Alibaba’s Alipay...
Emotionally Targeted Marketing Messages: The Persado Approach
Gaurav Athavale,
8 years ago
2 min read
Persado is a tool that has come out with emotionally-targeted marketing texts and messages for emails, snail mails, Facebook newsfeed ads, landing pages, display ads, etc. These messages are also suitable for receipts for checkout counters in stores.Persado was founded in 2012, and it quite...
Majority of mobile ads are ignored – eye tracking research
Gaurav Athavale,
8 years ago
2 min read
London-based AI company GumGum is currently in the latest news as it has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad formats, and they are not going to be to marketers liking. The company used eye-tracking technology...
American Airlines’ Innovative Geofence for Moving Objects
Gaurav Athavale,
8 years ago
2 min read
In the latest marketing news, American Airlines has teamed up with MediaCom to utilise geofencing technology on a moving object for the first time. The airline wanted the campaign to drive awareness of its product and network offering from London. Working with taxi-advertising specialists Ubiquitous,...