Leading advertising technology company Amobee launched its out-of-home (OOH) capabilities on the Amobee platform for in Australia. The adtech company has launched OOH in Australia as a result of a partnership with Vistar Media, a world-leader in programmatic technology for DOOH (digital out-of-home).
The partnership will allow the seamless integration of DOOH into omnichannel marketing strategies which will be in compliance with open RTB standards.
More about Amobee’s announcement
By integrating with the Vistar Media’s supply-side platform (SSP), Amobee will now be able to provide the programmatic measurability, flexibility and targeting options that clients demand to OOH and online media. Andrew Dixon, Head of Sales at Amobee, says understanding the movement patterns and habits of the audience is more imperative than ever, especially in terms of the recent global developments that affect mobility.
He adds that the adtech company has a strong history of using location capabilities to empower OOH measurement and planning. Activating DOOH directly within their platform was the last step in providing agencies and brands with end-to-end DOOH capabilities.
About the adtech company Amobee
Amobee is a cutting-edge independent advertising platform that enables the TV, programmatic and social across all formats and devices. The adtech company also provides marketers with sophisticated and streamlined advanced media planning capabilities through in-depth analytics and audience data.
Amobee allows combining TV social and digital marketing efforts through one single platform. Its platform enables marketers to plan and activate ads across 150+ integrated partners including Instagram, Facebook, Snapchat, Pinterest and Twitter. A wholly-owned subsidiary of Singtel, Amobee operates in Europe, North America, Asia and Australia.
Amobee’s technology and leadership in innovation have been recognized widely. It has been recognized as the Best Data Management Platform and Best Marketing Dashboard Software by Digiday Technology Awards. It also Mumbrella Asia Award for Marketing Technology Company of the Year.
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