Adtech company Amobee launches its platform OOH in Australia

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adtech company Amobee | iTMunch

Leading advertising technology company Amobee launched its out-of-home (OOH) capabilities on the Amobee platform for in Australia. The adtech company has launched OOH in Australia as a result of a partnership with Vistar Media, a world-leader in programmatic technology for DOOH (digital out-of-home).

The partnership will allow the seamless integration of DOOH into omnichannel marketing strategies which will be in compliance with open RTB standards. 

More about Amobee’s announcement

By integrating with the Vistar Media’s supply-side platform (SSP), Amobee will now be able to provide the programmatic measurability, flexibility and targeting options that clients demand to OOH and online media. Andrew Dixon, Head of Sales at Amobee, says understanding the movement patterns and habits of the audience is more imperative than ever, especially in terms of the recent global developments that affect mobility. 

He adds that the adtech company has a strong history of using location capabilities to empower OOH measurement and planning. Activating DOOH directly within their platform was the last step in providing agencies and brands with end-to-end DOOH capabilities.

SEE ALSO: Envision Digital appointed as Oceania partner by SharpSpring marketing automation solution

About the adtech company Amobee

Amobee is a cutting-edge independent advertising platform that enables the TV, programmatic and social across all formats and devices. The adtech company also provides marketers with sophisticated and streamlined advanced media planning capabilities through in-depth analytics and audience data.

Amobee allows combining TV social and digital marketing efforts through one single platform. Its platform enables marketers to plan and activate ads across 150+ integrated partners including Instagram, Facebook, Snapchat, Pinterest and Twitter. A wholly-owned subsidiary of Singtel, Amobee operates in Europe, North America, Asia and Australia.

Amobee’s technology and leadership in innovation have been recognized widely. It has been recognized as the Best Data Management Platform and Best Marketing Dashboard Software by Digiday Technology Awards. It also Mumbrella Asia Award for Marketing Technology Company of the Year. 

SEE ALSO: Global adtech company MediaDonuts enters Australia

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Image Courtesy: Amobee

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Riddhi Jain is a technology content writer. She is based in India and has been working as a content writer since 2018. Riddhi has been writing content in the tech domain since May 2020 and can’t get enough of it. Riddhi has pursued most of her education from her hometown, Indore. She has graduated as a Bachelor of Business Administration and discovered her love for writing blogs while pursuing an internship during college. Once she discovered her love for writing, she went on to improve this skill set (and hasn’t stopped since). Riddhi’s writing relationship with iTMunch began in May 2020. This is where she developed a knack for writing content for the technology domain. She's an expert in tech content writing who has written over 700 blogs for iTMunch in just a year. Riddhi loves diving deep into tech sub-domains like financial technology, marketing technology, HR technology, Artificial Intelligence and gaming technology. She loves staying updated with the latest and upcoming trends in digital marketing, digital payments, fintech, gaming, web design and app development. She cherishes writing about futuristic technologies like blockchain and cryptocurrency, NFTs, Internet of Things, Facial Recognition, Machine Learning, Edge Computing, etc. Riddhi also likes to keep an eye on what’s going on with the tech titans like Google, Facebook and Apple. One of her major interests is in staying updated with the latest IT startups and the groundbreaking technologies they’re coming up with. When Riddhi is not writing content, she is binging on documentaries on Netflix (check out ‘The Great Hack’, ‘Seaspiracy’, and ‘What the Health’). She also likes reading books once in a while (Yuval Noah Harari and Michelle Magorian are some of her favorite authors). Riddhi also likes listening to podcasts like The Tim Ferriss Show (do listen to the ones with guest Naval Ravikant) and The Joe Rogan Experience.