Belgium-headquartered leading adtech company MediaDonuts is opening an office in Melbourne, Australia. The Australian office will be led by Mr James Diamond who has spent his entire career working in client-side and supplier marketing and advertising technology roles.
In challenging landscapes, MediaDonuts has managed to thrive by helping brands to resonate with the ‘Millennial’ and ‘Gen Z’ audience. The views of Gen Z and Millennials matter more than one might imagine. Together, the two represent a spending power of more than $350 billion just in the U.S. Additionally, Gen Z accounts for 40% of consumers across the world by 2020 .
About MediaDonuts – an Adtech Company
Belgian adtech company Mediadonuts was established in 2010. The company specializes in combining cutting-edge technology with digital media inventory. It offers services like programmatic ad buying, display advertising, rich media ads and video marketing. The company also offers digital performance solution that they have been developing and improving over the past decade.
Over the past 4 years, MediaDonuts has aggressively expanded in the APAC region. It also has a presence in the United States (NY), the Netherlands, India, Sri Lanka, Thailand, Vietnam, Singapore, Philippines and Malaysia. Its client portfolio includes Netflix, Domino’s, KFC, Panos, Klook, L’Oreal, Air Asia, Hard Rock Hotel, Samsung, Sony, Pizza Hut, Nestle and Coca Cola.
MediaDonuts on expansion in Australia
Mr James Diamond, who will be leading the Australian arm of MediaDonuts, is a passionate advocate for digital advertising and the great opportunities MediaDonuts will bring for Australian businesses. When partnering with MediaDonuts, Australian brands will get an advantage of unlocking exclusive access to leading media channels and targeting the right audience segments.
Pieter-Jan de Kroon, Managing Partner at MediaDonuts, says they are excited to enter Australia. Mr de Kroon adds that their media strategies are focused on the new and fast-growing platforms to connect with Millenial and Gen Z audiences in a unique and more authentic manner. This drives superb engagement and increased ad spend return, according to the Managing Partner. The company looks forward to partnering with brands and agencies in Australia to unlock the true potential of the platforms.
 McKinsey (2019) “The influence of ‘woke’ consumers on fashion” [Online] Available from: https://www.mckinsey.com/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion# [Accessed July 2020]
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