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What is Programmatic Advertising?
Automated buying and selling of online ad spaces is called programmatic advertising. Simply put, Programmatic advertising or programmatic ad buying is the use of software to purchase digital ad spaces. It uses machines and algorithms to buy digital spaces to display ads. Programmatic is a transparent way of advertising online. It tells you exactly where, when and how your money is being spent and makes you in-charge of your online advertising strategy. Programmatic advertising solutions take care of ordering, setting up, executing and reporting of ads. It is a faster, smarter and more efficient way of automating your digital ad requirements. With programmatic, you pay less intermediary fee, keep online fraudsters and bots at bay and buy significantly more and meaningful ad impressions.
Why Choose IT Munch As Your Programmatic Advertising Company?
Programmatic advertising companies should be able to help you optimize your brand’s reach, provide real-time reports, have 100% transparency, enhanced tracking capacity, precise targeting of the audience and the ability to increase the efficiency of your ads. iTMunch is equipped to deliver all of that and much more. Our programmatic advertising solution ensures that your ads are being delivered at the most relevant, contextual and privacy abiding digital spaces, and more importantly, in brand safe environments.
In addition to precise targeting of the audience, our cutting-edge programmatic advertising solution also possesses real-time ad performance monitoring capabilities, meaning you get regular streams of data which you can analyze as the campaign is still running. Leveraging this, you can analyze the performance of your ad and make changes accordingly, even if the campaign is still on. Out team of programmatic campaign experts can help you achieve your business goals in the most effective manner.
Reach
Global reach
Set-Up Time
24 hours turnaround time
Platforms
Display & Video 360 (Google’s DV360)
Benefits
Real time updates, Brand safety, 3rd Party Data Provider Integration, Data-driven creatives
Is real-time bidding a type of programmatic advertising solution agencies offer?
The answer to this question is yes! Real-time bidding is a type of programmatic advertising solution offered by programmatic companies. However, it is important to understand not every programmatic campaign is done via RTB.
Programmatic advertising solutions are one of the techniques deployed to automate ad purchasing, and RTB is one way to achieve this.
Although around 90% of programmatic purchases go through real-time bidding, there are a few other types of programmatic advertising solutions – private exchange buying (PMP) and programmatic direct.
How IT Munch works for you?
What is the difference between programmatic advertising and RTB?
Real-time bidding is just one part of the entire digital marketing ecosystem. It’s one of the best ways of auctioning out ad space on a case-by-case basis instead of the carpet-bombing approach wherein all users see the same ad.
For a programmatic advertising solution to work effectively, other key components need to fall in place. These include a demand-side platform on the advertiser’s site that will be connected to a data management platform.
The publishers make use of a supply-side platform to distribute the available inventory across multiple or single ad exchanges.
What is a demand-side platform (DSP)?
A demand-side platform can be referred to as software that enables advertisers to purchase ad placements automatically.
Past trends suggest that as more and more companies that own online real-estate were providing new advertising opportunities, advertisers were looking for new ways to manage purchases and ad placements. Basically, they wanted to eliminate the process of dealing with trading desks and salespeople.
Besides, this approach was unreliable and expensive, and that is where DSPs help.
Reduce waste interms of ad-spends
Our efficient, systematic smart ad buying process in our programmatic advertising solutions is focused on reducing waste in terms of ad spend. The amount of money you spend on ad campaigns is ad spend. By using our programmatic advertising services, you get access to data you must know about your campaigns. This is because data enables you not just target the right markets but also get more from your ad spend. So, by limiting the number of times an ad is shown to a user, you can drastically reduce your ad spend as well as increase your campaign’s unique reach.
Maximize ROI
Through our programmatic advertising services, we help you deploy creative, attractive ads across multiple platforms, such as Emails, YouTube, mobile applications and more. Through our programmatic services, we help you identify and set clear objectives for your brand. Moreover, you can leverage advanced targeting options to reach your desired audience that helps you maximize your return on investment. You can also check which creatives work with which audiences at different frequencies which further helps you drive ROI and optimize your campaigns.
Testimonials
“We needed to develop our business digitally but we didn't really know how. This is where iTMunch helped us in a fantastic way during the journey both as a partner and as an advisor. Their assistance has led to a constant flow of leads and has opened up new opportunities for us as a company that we will continue to develop.”- Marketing Manager, Security and Investigations
“For us, linking marketing investments with sales has always been a challenge. Thanks to this collaboration, we can finally reach our audience, by taking advantage of important data about our customers and working thoughtfully and overall digitally. iTMunch has made us think in a completely new way, we now see a business potential that we didn't think was possible for us in traditional B2B.”- Global Sales Manager, Renewable Energy Semiconductor Manufacturing
“Together with iTMunch, we developed a marketing and sales strategy for our operations. Together, we have implemented, used and evaluated the strategy over a three-year period. The chosen digital market orientation has shown good impact, one of them is becoming a strengthened brand, and has led to many business opportunities.”- CEO, Consumer Services
“We have worked together with iTMunch to increase our digital presence on several of our target markets. Their knowledge of search and analysis has been of the highest quality, and has been a determining factor in increasing our visibility.”- SEM / SEO Specialist, Retail Office Equipment
Like What You See?
If you are interested in programmatic advertising for your business, reach out to us. We are here to assist you to reach your business goals!
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